Adding Videos In Active Campaign

Adding Videos In Active Campaign

Adding Videos In Active CampaignAdding Videos In Active Campaign

You can also see whether the completion rate has actually increased or decreased, the length of time it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a comparable feature.

Let’s say you have the very first name of only some of your contacts, which holds true with my list. I generally do not require a very first name to sign up to my list, however often I get a given name, such as when someone purchases a product. Would not it be great to welcome your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a very first name, I state “Hey,” and after that their given name. If they do not, I simply say “Hey there,” (Adding Videos In Active Campaign). By developing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether I have the contact’s given name.

Adding Videos In Active Campaign

I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by enabling me utilize the exact same automation over and over once again for my webinars, and I can quickly change out all of the details.

Adding Videos In Active CampaignAdding Videos In Active Campaign

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the rate of the product, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or offer modifications.

And here it is in an e-mail. This message variable enables me to quickly change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp happens to have the very best e-mail editing experience. I truly like to send out basic e-mails.

Adding Videos In Active Campaign

I’ve found that extremely hard to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic design template I created. The user interface for the HTML editor appears like it was pulled from some totally free open-source project. Adding Videos In Active Campaign.

Nevertheless, adding images is a little bit of a chore. You have to pick them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you compose completely in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You require different text boxes for above and below the image. Lately I have started using ActiveCampaign’s rich full-screen editor. They have some nice design templates, but I still wish to send the plainest e-mail possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t remove – Adding Videos In Active Campaign.

Adding Videos In Active Campaign

But, with some changes, I can make my e-mail pretty basic. I can make it immediately use up the whole window, and I can fine-tune the typography to be slightly larger, and have a little bit more leading. The most discouraging part of ActiveCampaign’s rich full-screen editor is including images. Imagine you have actually simply typed out a terrific email. Adding Videos In Active Campaign.

You can’t simply include an image to a block of text. Instead, you need to create 2 blocks of text: one for prior to the image, and one for after the image. If you have actually made any format changes, you’ll have to keep an eye on those to remain constant. That’s something to handle when you want to include one image, however when you desire to add numerous, it ends up being a big task.

They even have a basic mage editor where you can crop the image – Adding Videos In Active Campaign. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can develop a genuinely plain e-mail, supplied you make a standard design template first.

Adding Videos In Active Campaign

MailChimp’s built-in image editor is very powerful. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (Adding Videos In Active Campaign). It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s e-mail modifying experience is really plain, however easy to navigate. Their templates are limited, which is fine with me, but their e-mail modifying experience is slightly easier in that you can produce inline images, and you can create an absolutely plain email, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to switch back and forth in between different emails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular emails from each of those tabs.

Adding Videos In Active Campaign

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily modify your whole sequence. Adding Videos In Active Campaign. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Adding Videos In Active Campaign. However choosing an email marketing platform is like choosing a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division options.

You can combine qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro strategy enables more advanced segmenting, for an extra $199 a month. In my look for the best e-mail marketing platform, I saw many others, some of which I have actually currently pointed out.

Adding Videos In Active Campaign

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.