You can likewise see whether the completion rate has actually increased or reduced, how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a ton of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has an equivalent feature.
Let’s say you have the given name of only a few of your contacts, which is the case with my list. I typically don’t need a first name to sign up to my list, however sometimes I get a given name, such as when someone buys an item. Would not it be good to welcome your contacts by name, in the events when you have it? You can do this, however it’s troublesome.
I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a first name, I say “Hey,” and after that their very first name. If they don’t, I simply say “Hey there,” (Activecampaign Marketplace). By constructing a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether I have the contact’s given name.
I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a great deal of time is by allowing me use the very same automation over and over once again for my webinars, and I can rapidly change out all of the information.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the item, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or deal modifications.
And here it is in an email. This message variable allows me to easily alter out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp occurs to have the best email modifying experience. I really like to send out simple e-mails.
I’ve found that very difficult to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard template I created. The interface for the HTML editor looks like it was pulled from some complimentary open-source project. Activecampaign Marketplace.
Nevertheless, adding images is a little a task. You need to choose them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you compose completely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.
Including images to ActiveCampaign’s abundant text editor is a cumbersome experience. You require separate text boxes for above and below the image. Recently I have begun using ActiveCampaign’s rich full-screen editor. They have some great templates, but I still want to send the simplest email possible. They do have some plain-looking e-mails, but they have some degree of minimal formatting, which you can’t eliminate – Activecampaign Marketplace.
However, with some changes, I can make my email pretty standard. I can make it instantly use up the whole window, and I can modify the typography to be somewhat bigger, and have a little bit more leading. The most discouraging part of ActiveCampaign’s rich text editor is adding images. Picture you have actually just typed out a great e-mail. Activecampaign Marketplace.
You can’t merely include an image to a block of text. Rather, you need to create two blocks of text: one for before the image, and one for after the image. If you have actually made any formatting modifications, you’ll need to watch on those to remain constant. That’s one thing to deal with when you wish to include one image, however when you desire to add a number of, it ends up being a huge chore.
They even have a basic mage editor where you can crop the image – Activecampaign Marketplace. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a genuinely plain e-mail, supplied you make a fundamental design template initially.
MailChimp’s built-in image editor is very effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (Activecampaign Marketplace). It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time savings.
ConvertKit’s e-mail editing experience is very plain, however simple to browse. Their templates are restricted, which is great with me, but their email editing experience is slightly much easier because you can produce inline images, and you can produce a totally plain email, and even modify the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.
I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth in between various e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the particular e-mails from each of those tabs.
In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire sequence. Activecampaign Marketplace. Contrast that with ConvertKit’s Sequences.
Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Activecampaign Marketplace. But picking an email marketing platform resembles choosing a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited division choices.
You can combine characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro plan permits more sophisticated segmenting, for an extra $199 a month. In my search for the ideal e-mail marketing platform, I saw lots of others, some of which I have actually already mentioned.
ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also do not have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.