You can also see whether the completion rate has increased or decreased, how long it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function. It saves me a load of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has an equivalent function.
Let’s state you have the very first name of only a few of your contacts, which holds true with my list. I typically don’t need a very first name to sign up to my list, but often I get a very first name, such as when somebody purchases a product. Wouldn’t it be nice to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.
I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a very first name, I state “Hey,” and then their given name. If they don’t, I just say “Hey there,” (Activecampaign Deliverability). By constructing a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether or not I have the contact’s given name.
I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by allowing me use the exact same automation over and over once again for my webinars, and I can quickly change out all of the details.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the product, offer terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or deal changes.
And here it is in an e-mail. This message variable allows me to quickly change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp takes place to have the finest email modifying experience. I actually like to send out basic emails.
I’ve found that really hard to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic design template I produced. The interface for the HTML editor looks like it was pulled from some totally free open-source task. Activecampaign Deliverability.
However, including images is a little bit of a chore. You need to select them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you make up entirely in HTML. The alternative to this, if you desire to have control over the HTML, is to edit pure HTML, with a preview on the side.
Including images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You need separate text boxes for above and below the image. Recently I have actually begun utilizing ActiveCampaign’s rich text editor. They have some good design templates, however I still wish to send out the plainest e-mail possible. They do have some plain-looking e-mails, but they have some degree of very little formatting, which you can’t remove – Activecampaign Deliverability.
But, with some modifications, I can make my e-mail quite fundamental. I can make it instantly use up the whole window, and I can modify the typography to be somewhat larger, and have a little more prominent. The most frustrating part of ActiveCampaign’s abundant text editor is including images. Imagine you’ve simply typed out an excellent email. Activecampaign Deliverability.
You can’t merely add an image to a block of text. Rather, you have to develop 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting modifications, you’ll need to watch on those to remain consistent. That’s one thing to handle when you wish to include one image, however when you wish to add numerous, it becomes a huge task.
They even have a standard mage editor where you can crop the image – Activecampaign Deliverability. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can create a really plain email, provided you make a basic design template initially.
MailChimp’s built-in image editor is exceptionally powerful. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience (Activecampaign Deliverability). It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time cost savings.
ConvertKit’s e-mail editing experience is really plain, however easy to navigate. Their design templates are restricted, which is fine with me, however their email editing experience is somewhat much easier because you can produce inline images, and you can develop a totally plain email, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.
I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch backward and forward between various emails, I would intuitively be inclined open the same automation in different tabs, then open the respective e-mails from each of those tabs.
In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily modify your whole series. Activecampaign Deliverability. Contrast that with ConvertKit’s Sequences.
Again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Activecampaign Deliverability. But picking an email marketing platform resembles choosing a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited division choices.
You can integrate qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro plan allows more sophisticated segmenting, for an additional $199 a month. In my look for the best e-mail marketing platform, I saw numerous others, some of which I have actually currently mentioned.
ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.