You can also see whether the completion rate has increased or reduced, the length of time it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a similar function.
Let’s say you have the given name of only some of your contacts, which is the case with my list. I normally don’t require a very first name to register to my list, but often I get a given name, such as when somebody buys an item. Would not it be good to welcome your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.
I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a first name, I say “Hey,” and then their given name. If they don’t, I simply state “Hey there,” (Activecampaign Deals). By building a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether I have the contact’s very first name.
I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by enabling me use the very same automation over and over again for my webinars, and I can rapidly alter out all of the details.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the rate of the item, offer terms, voucher code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or deal modifications.
And here it remains in an e-mail. This message variable allows me to quickly alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp takes place to have the very best email modifying experience. I really like to send out easy emails.
I’ve discovered that very tough to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic template I developed. The interface for the HTML editor looks like it was pulled from some free open-source job. Activecampaign Deals.
Nevertheless, adding images is a little bit of a task. You need to choose them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you make up completely in HTML. The option to this, if you want to have control over the HTML, is to edit pure HTML, with a preview on the side.
Adding images to ActiveCampaign’s rich text editor is a cumbersome experience. You need different text boxes for above and listed below the image. Recently I have actually started using ActiveCampaign’s abundant full-screen editor. They have some great design templates, however I still wish to send the plainest e-mail possible. They do have some plain-looking e-mails, however they have some degree of minimal formatting, which you can’t remove – Activecampaign Deals.
But, with some modifications, I can make my email quite standard. I can make it automatically take up the whole window, and I can fine-tune the typography to be a little larger, and have a little more prominent. The most aggravating part of ActiveCampaign’s rich full-screen editor is including images. Picture you have actually just typed out a great email. Activecampaign Deals.
You can’t merely include an image to a block of text. Rather, you need to produce two blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting changes, you’ll have to watch on those to stay constant. That’s something to handle when you wish to include one image, however when you wish to add a number of, it becomes a big task.
They even have a basic mage editor where you can crop the image – Activecampaign Deals. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a truly plain email, supplied you make a basic design template initially.
MailChimp’s integrated image editor is extremely effective. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience (Activecampaign Deals). It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that prospective time cost savings.
ConvertKit’s email modifying experience is very plain, however easy to navigate. Their design templates are restricted, which is fine with me, but their email editing experience is a little simpler in that you can produce inline images, and you can develop a totally plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.
I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward between various emails, I would intuitively be inclined open the same automation in different tabs, then open the respective emails from each of those tabs.
In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire sequence. Activecampaign Deals. Contrast that with ConvertKit’s Sequences.
Again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Activecampaign Deals. But selecting an e-mail marketing platform is like selecting a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation options.
You can integrate attributes with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro plan permits more sophisticated segmenting, for an extra $199 a month. In my search for the best e-mail marketing platform, I saw lots of others, a few of which I have actually currently mentioned.
ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.