You can also see whether the completion rate has actually increased or decreased, for how long it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It saves me a heap of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a comparable feature.
Let’s say you have the first name of only some of your contacts, which is the case with my list. I normally don’t need a first name to sign up to my list, but often I get a given name, such as when somebody purchases a product. Would not it be nice to greet your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.
I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a very first name, I state “Hey,” and then their given name. If they do not, I simply say “Hey there,” (Activecampaign Automations). By building a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether or not I have the contact’s first name.
I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by enabling me use the same automation over and over once again for my webinars, and I can rapidly alter out all of the details.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the product, offer terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer changes.
And here it is in an e-mail. This message variable allows me to quickly change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp occurs to have the best email editing experience. I actually like to send simple emails.
I have actually discovered that really hard to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental template I developed. The user interface for the HTML editor appears like it was pulled from some complimentary open-source project. Activecampaign Automations.
Nevertheless, adding images is a little bit of a chore. You need to select them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor needs that you make up totally in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.
Adding images to ActiveCampaign’s abundant text editor is a clunky experience. You require separate text boxes for above and below the image. Recently I have begun utilizing ActiveCampaign’s abundant full-screen editor. They have some nice design templates, but I still wish to send out the simplest e-mail possible. They do have some plain-looking e-mails, but they have some degree of minimal formatting, which you can’t remove – Activecampaign Automations.
However, with some modifications, I can make my e-mail pretty basic. I can make it instantly use up the whole window, and I can tweak the typography to be a little larger, and have a bit more leading. The most frustrating part of ActiveCampaign’s abundant text editor is including images. Picture you’ve just typed out an excellent e-mail. Activecampaign Automations.
You can’t merely add an image to a block of text. Instead, you have to develop two blocks of text: one for prior to the image, and one for after the image. If you’ve made any format changes, you’ll need to keep an eye on those to remain constant. That’s something to deal with when you want to include one image, however when you desire to add several, it ends up being a huge task.
They even have a basic mage editor where you can crop the image – Activecampaign Automations. MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can develop a genuinely plain e-mail, offered you make a fundamental template initially.
MailChimp’s integrated image editor is very powerful. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience (Activecampaign Automations). It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that prospective time savings.
ConvertKit’s e-mail modifying experience is very plain, however easy to navigate. Their design templates are restricted, which is great with me, however their e-mail editing experience is a little simpler in that you can create inline images, and you can develop a completely plain email, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.
I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch back and forth in between various e-mails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the respective emails from each of those tabs.
In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly modify your entire sequence. Activecampaign Automations. Contrast that with ConvertKit’s Sequences.
Once again, it would conserve me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Activecampaign Automations. However choosing an email marketing platform resembles choosing a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation choices.
You can combine characteristics with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro strategy enables more sophisticated segmenting, for an extra $199 a month. In my search for the best e-mail marketing platform, I saw numerous others, a few of which I have actually already mentioned.
ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.