Active Campaign Video Retarget

Active Campaign Video Retarget

Active Campaign Video RetargetActive Campaign Video Retarget

You can likewise see whether the completion rate has increased or decreased, for how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function. It saves me a heap of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a comparable function.

Let’s state you have the very first name of just some of your contacts, which holds true with my list. I usually don’t require a very first name to sign up to my list, however sometimes I get a given name, such as when someone buys a product. Wouldn’t it be great to greet your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a first name, I say “Hey,” and after that their very first name. If they do not, I just state “Hey there,” (Active Campaign Video Retarget). By building a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether I have the contact’s given name.

Active Campaign Video Retarget

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by allowing me utilize the exact same automation over and over again for my webinars, and I can quickly change out all of the details.

Active Campaign Video RetargetActive Campaign Video Retarget

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the price of the item, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or offer modifications.

And here it remains in an e-mail. This message variable allows me to quickly alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp takes place to have the finest e-mail modifying experience. I really like to send out easy emails.

Active Campaign Video Retarget

I’ve discovered that very hard to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic template I developed. The interface for the HTML editor looks like it was pulled from some free open-source task. Active Campaign Video Retarget.

However, including images is a bit of a chore. You need to select them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor requires that you make up entirely in HTML. The alternative to this, if you want to have control over the HTML, is to modify pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s abundant text editor is a cumbersome experience. You need separate text boxes for above and listed below the image. Recently I have begun using ActiveCampaign’s rich full-screen editor. They have some good templates, but I still desire to send the plainest e-mail possible. They do have some plain-looking emails, however they have some degree of very little formatting, which you can’t get rid of – Active Campaign Video Retarget.

Active Campaign Video Retarget

However, with some adjustments, I can make my email pretty standard. I can make it immediately take up the entire window, and I can modify the typography to be slightly larger, and have a little more leading. The most aggravating part of ActiveCampaign’s rich text editor is including images. Envision you’ve simply typed out a great e-mail. Active Campaign Video Retarget.

You can’t simply include an image to a block of text. Rather, you need to produce 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any format modifications, you’ll have to keep an eye on those to remain constant. That’s something to handle when you wish to include one image, however when you desire to include numerous, it becomes a huge chore.

They even have a basic mage editor where you can crop the image – Active Campaign Video Retarget. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a truly plain e-mail, supplied you make a fundamental design template initially.

Active Campaign Video Retarget

MailChimp’s built-in image editor is exceptionally powerful. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (Active Campaign Video Retarget). It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s e-mail modifying experience is extremely plain, however simple to browse. Their design templates are restricted, which is fine with me, but their e-mail modifying experience is a little easier in that you can develop inline images, and you can produce a totally plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward between various emails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the particular e-mails from each of those tabs.

Active Campaign Video Retarget

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more easily modify your entire series. Active Campaign Video Retarget. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Active Campaign Video Retarget. But picking an e-mail marketing platform resembles selecting a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division options.

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro plan allows more sophisticated segmenting, for an additional $199 a month. In my search for the ideal e-mail marketing platform, I saw numerous others, a few of which I have actually currently discussed.

Active Campaign Video Retarget

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.