Active Campaign Totorials

Active Campaign Totorials

Active Campaign TotorialsActive Campaign Totorials

You can also see whether the completion rate has actually increased or reduced, the length of time it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function. It conserves me a heap of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has an equivalent function.

Let’s say you have the very first name of just a few of your contacts, which is the case with my list. I usually do not need a very first name to sign up to my list, but in some cases I get a given name, such as when someone buys a product. Would not it be nice to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and then their given name. If they don’t, I simply say “Hey there,” (Active Campaign Totorials). By developing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether or not I have the contact’s given name.

Active Campaign Totorials

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by enabling me use the same automation over and over once again for my webinars, and I can rapidly change out all of the information.

Active Campaign TotorialsActive Campaign Totorials

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the item, deal terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or offer changes.

And here it remains in an email. This message variable enables me to easily change out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp occurs to have the very best e-mail editing experience. I truly like to send out simple e-mails.

Active Campaign Totorials

I have actually discovered that really difficult to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard template I created. The interface for the HTML editor looks like it was pulled from some totally free open-source job. Active Campaign Totorials.

However, adding images is a bit of a task. You need to choose them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor needs that you make up totally in HTML. The option to this, if you desire to have control over the HTML, is to modify pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You require separate text boxes for above and below the image. Lately I have begun using ActiveCampaign’s rich full-screen editor. They have some nice design templates, but I still want to send the simplest email possible. They do have some plain-looking emails, however they have some degree of minimal formatting, which you can’t remove – Active Campaign Totorials.

Active Campaign Totorials

But, with some modifications, I can make my e-mail quite standard. I can make it automatically use up the whole window, and I can tweak the typography to be somewhat bigger, and have a bit more prominent. The most aggravating part of ActiveCampaign’s rich text editor is including images. Imagine you have actually just typed out a fantastic e-mail. Active Campaign Totorials.

You can’t simply include an image to a block of text. Rather, you have to produce two blocks of text: one for before the image, and one for after the image. If you’ve made any format modifications, you’ll have to keep an eye on those to stay constant. That’s one thing to deal with when you want to include one image, however when you desire to add a number of, it ends up being a big task.

They even have a standard mage editor where you can crop the image – Active Campaign Totorials. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can create a genuinely plain email, supplied you make a standard design template first.

Active Campaign Totorials

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Totorials). It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s email editing experience is very plain, but simple to navigate. Their design templates are restricted, which is great with me, but their email editing experience is slightly simpler because you can develop inline images, and you can produce an absolutely plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch back and forth in between various e-mails, I would intuitively be inclined open the same automation in different tabs, then open the respective e-mails from each of those tabs.

Active Campaign Totorials

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole series. Active Campaign Totorials. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Active Campaign Totorials. But choosing an email marketing platform is like selecting a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation choices.

You can integrate attributes with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro strategy enables more advanced segmenting, for an additional $199 a month. In my search for the best e-mail marketing platform, I saw numerous others, some of which I’ve already discussed.

Active Campaign Totorials

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.