Active Campaign Templates Gmail Left Aligned

Active Campaign Templates Gmail Left Aligned

Active Campaign Templates Gmail Left AlignedActive Campaign Templates Gmail Left Aligned

You can also see whether the conclusion rate has increased or decreased, the length of time it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a comparable function.

Let’s state you have the given name of only a few of your contacts, which holds true with my list. I normally don’t require a very first name to sign up to my list, however often I get a given name, such as when somebody buys an item. Would not it be nice to welcome your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and after that their given name. If they do not, I just state “Hey there,” (Active Campaign Templates Gmail Left Aligned). By developing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether or not I have the contact’s given name.

Active Campaign Templates Gmail Left Aligned

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a great deal of time is by allowing me use the exact same automation over and over once again for my webinars, and I can quickly change out all of the information.

Active Campaign Templates Gmail Left AlignedActive Campaign Templates Gmail Left Aligned

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the rate of the product, offer terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or offer modifications.

And here it remains in an e-mail. This message variable enables me to easily alter out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp happens to have the very best email modifying experience. I really like to send out easy emails.

Active Campaign Templates Gmail Left Aligned

I’ve found that really hard to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic design template I created. The interface for the HTML editor appears like it was pulled from some complimentary open-source job. Active Campaign Templates Gmail Left Aligned.

Nevertheless, including images is a little bit of a task. You need to select them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor needs that you compose totally in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s rich text editor is a cumbersome experience. You need different text boxes for above and listed below the image. Lately I have begun using ActiveCampaign’s rich full-screen editor. They have some good templates, but I still desire to send the simplest email possible. They do have some plain-looking emails, however they have some degree of very little format, which you can’t get rid of – Active Campaign Templates Gmail Left Aligned.

Active Campaign Templates Gmail Left Aligned

However, with some changes, I can make my e-mail pretty standard. I can make it instantly use up the whole window, and I can modify the typography to be somewhat larger, and have a little bit more prominent. The most discouraging part of ActiveCampaign’s rich text editor is adding images. Imagine you have actually just typed out an excellent e-mail. Active Campaign Templates Gmail Left Aligned.

You can’t simply include an image to a block of text. Rather, you have to develop 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any format modifications, you’ll need to watch on those to remain constant. That’s one thing to handle when you want to include one image, however when you desire to include several, it ends up being a big chore.

They even have a basic mage editor where you can crop the image – Active Campaign Templates Gmail Left Aligned. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can produce a really plain email, provided you make a basic design template initially.

Active Campaign Templates Gmail Left Aligned

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Templates Gmail Left Aligned). It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that prospective time savings.

ConvertKit’s email editing experience is really plain, but easy to navigate. Their templates are limited, which is great with me, but their email editing experience is somewhat simpler in that you can develop inline images, and you can create an absolutely plain email, and even modify the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch back and forth in between various e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective emails from each of those tabs.

Active Campaign Templates Gmail Left Aligned

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly modify your whole sequence. Active Campaign Templates Gmail Left Aligned. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Active Campaign Templates Gmail Left Aligned. But selecting an email marketing platform is like choosing a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division options.

You can combine qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an extra $199 a month. In my search for the ideal email marketing platform, I saw numerous others, some of which I have actually already pointed out.

Active Campaign Templates Gmail Left Aligned

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.