Active Campaign Tagging

Active Campaign Tagging

Active Campaign TaggingActive Campaign Tagging

You can likewise see whether the conclusion rate has increased or reduced, for how long it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It saves me a ton of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has an equivalent feature.

Let’s state you have the given name of only some of your contacts, which is the case with my list. I usually do not require a first name to sign up to my list, however sometimes I get a first name, such as when someone purchases a product. Would not it be good to welcome your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a first name, I state “Hey,” and then their very first name. If they do not, I just say “Hey there,” (Active Campaign Tagging). By building a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether I have the contact’s first name.

Active Campaign Tagging

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a lot of time is by allowing me use the exact same automation over and over once again for my webinars, and I can rapidly change out all of the information.

Active Campaign TaggingActive Campaign Tagging

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the item, deal terms, voucher code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or deal changes.

And here it remains in an email. This message variable enables me to easily alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp occurs to have the very best email modifying experience. I really like to send out basic emails.

Active Campaign Tagging

I’ve discovered that very hard to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard template I produced. The interface for the HTML editor looks like it was pulled from some totally free open-source job. Active Campaign Tagging.

However, including images is a little bit of a chore. You have to choose them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you compose entirely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich text editor is a cumbersome experience. You require separate text boxes for above and listed below the image. Recently I have begun utilizing ActiveCampaign’s rich full-screen editor. They have some great templates, but I still wish to send out the simplest email possible. They do have some plain-looking emails, but they have some degree of very little format, which you can’t get rid of – Active Campaign Tagging.

Active Campaign Tagging

However, with some modifications, I can make my e-mail pretty fundamental. I can make it automatically take up the entire window, and I can fine-tune the typography to be a little bigger, and have a little more prominent. The most aggravating part of ActiveCampaign’s abundant text editor is adding images. Envision you’ve just typed out a terrific e-mail. Active Campaign Tagging.

You can’t just add an image to a block of text. Instead, you need to create 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any format modifications, you’ll have to keep an eye on those to remain consistent. That’s something to deal with when you desire to include one image, but when you wish to add a number of, it ends up being a huge task.

They even have a standard mage editor where you can crop the image – Active Campaign Tagging. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a truly plain e-mail, supplied you make a basic design template first.

Active Campaign Tagging

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Tagging). It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that possible time savings.

ConvertKit’s email editing experience is really plain, but easy to browse. Their design templates are restricted, which is fine with me, but their email modifying experience is somewhat simpler in that you can produce inline images, and you can create a totally plain e-mail, and even edit the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch backward and forward in between various e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular emails from each of those tabs.

Active Campaign Tagging

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more easily edit your whole sequence. Active Campaign Tagging. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Active Campaign Tagging. But selecting an e-mail marketing platform resembles choosing a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation choices.

You can combine attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro strategy enables more advanced segmenting, for an extra $199 a month. In my search for the ideal e-mail marketing platform, I saw many others, some of which I’ve currently discussed.

Active Campaign Tagging

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.