Active Campaign Support Videos

Active Campaign Support Videos

Active Campaign Support VideosActive Campaign Support Videos

You can also see whether the completion rate has increased or reduced, how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has an equivalent function.

Let’s state you have the very first name of only a few of your contacts, which holds true with my list. I usually do not need a given name to sign up to my list, however often I get a given name, such as when somebody purchases a product. Would not it be nice to greet your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and after that their given name. If they don’t, I simply say “Hey there,” (Active Campaign Support Videos). By developing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s given name.

Active Campaign Support Videos

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a great deal of time is by enabling me use the exact same automation over and over once again for my webinars, and I can rapidly alter out all of the information.

Active Campaign Support VideosActive Campaign Support Videos

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the product, offer terms, coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or offer changes.

And here it remains in an email. This message variable allows me to easily change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp takes place to have the best e-mail editing experience. I actually like to send out basic emails.

Active Campaign Support Videos

I’ve found that really hard to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic design template I developed. The interface for the HTML editor looks like it was pulled from some free open-source project. Active Campaign Support Videos.

Nevertheless, adding images is a little bit of a chore. You need to pick them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you make up entirely in HTML. The option to this, if you desire to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You require different text boxes for above and below the image. Lately I have begun using ActiveCampaign’s abundant full-screen editor. They have some good templates, however I still desire to send the simplest e-mail possible. They do have some plain-looking e-mails, however they have some degree of minimal formatting, which you can’t eliminate – Active Campaign Support Videos.

Active Campaign Support Videos

But, with some modifications, I can make my email pretty fundamental. I can make it immediately use up the whole window, and I can tweak the typography to be somewhat bigger, and have a little more leading. The most frustrating part of ActiveCampaign’s rich full-screen editor is adding images. Picture you have actually just typed out a fantastic e-mail. Active Campaign Support Videos.

You can’t simply add an image to a block of text. Rather, you have to produce two blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting modifications, you’ll need to keep an eye on those to stay constant. That’s one thing to handle when you desire to include one image, but when you desire to add several, it ends up being a huge task.

They even have a basic mage editor where you can crop the image – Active Campaign Support Videos. MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can develop a really plain email, provided you make a standard design template first.

Active Campaign Support Videos

MailChimp’s built-in image editor is exceptionally powerful. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Support Videos). It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s email modifying experience is really plain, however easy to browse. Their templates are limited, which is fine with me, however their email editing experience is slightly simpler because you can develop inline images, and you can create a totally plain email, and even modify the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change backward and forward in between different e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the respective e-mails from each of those tabs.

Active Campaign Support Videos

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire sequence. Active Campaign Support Videos. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Active Campaign Support Videos. But selecting an email marketing platform resembles selecting a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation options.

You can integrate qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro plan enables more sophisticated segmenting, for an additional $199 a month. In my search for the ideal e-mail marketing platform, I saw numerous others, some of which I’ve currently discussed.

Active Campaign Support Videos

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.