Active Campaign Support Forum

Active Campaign Support Forum

Active Campaign Support ForumActive Campaign Support Forum

You can also see whether the completion rate has increased or decreased, the length of time it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a comparable feature.

Let’s state you have the given name of just some of your contacts, which is the case with my list. I normally don’t require a given name to register to my list, however in some cases I get a very first name, such as when somebody buys a product. Would not it be great to welcome your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a first name, I state “Hey,” and after that their given name. If they do not, I just say “Hey there,” (Active Campaign Support Forum). By building a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether I have the contact’s given name.

Active Campaign Support Forum

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a great deal of time is by enabling me utilize the exact same automation over and over once again for my webinars, and I can rapidly change out all of the details.

Active Campaign Support ForumActive Campaign Support Forum

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the cost of the item, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or deal changes.

And here it remains in an email. This message variable enables me to quickly change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp takes place to have the very best e-mail editing experience. I truly like to send basic emails.

Active Campaign Support Forum

I have actually discovered that very tough to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental template I developed. The user interface for the HTML editor appears like it was pulled from some complimentary open-source project. Active Campaign Support Forum.

Nevertheless, adding images is a little a chore. You need to choose them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you make up entirely in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s abundant text editor is a cumbersome experience. You require different text boxes for above and below the image. Recently I have actually started using ActiveCampaign’s rich full-screen editor. They have some great templates, but I still wish to send out the plainest email possible. They do have some plain-looking e-mails, but they have some degree of very little format, which you can’t eliminate – Active Campaign Support Forum.

Active Campaign Support Forum

But, with some modifications, I can make my email quite fundamental. I can make it instantly take up the whole window, and I can fine-tune the typography to be somewhat bigger, and have a bit more leading. The most frustrating part of ActiveCampaign’s rich text editor is including images. Imagine you have actually just typed out a terrific email. Active Campaign Support Forum.

You can’t just add an image to a block of text. Rather, you need to produce 2 blocks of text: one for prior to the image, and one for after the image. If you have actually made any format changes, you’ll need to watch on those to stay constant. That’s something to deal with when you wish to add one image, but when you desire to add numerous, it ends up being a huge chore.

They even have a standard mage editor where you can crop the image – Active Campaign Support Forum. MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can produce a truly plain email, provided you make a basic template initially.

Active Campaign Support Forum

MailChimp’s integrated image editor is incredibly powerful. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience (Active Campaign Support Forum). It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s email modifying experience is very plain, however simple to navigate. Their templates are limited, which is fine with me, however their email editing experience is a little much easier in that you can produce inline images, and you can develop a completely plain e-mail, and even edit the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth between numerous emails, I would intuitively be inclined open the very same automation in various tabs, then open the respective emails from each of those tabs.

Active Campaign Support Forum

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire sequence. Active Campaign Support Forum. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Active Campaign Support Forum. However selecting an e-mail marketing platform is like selecting a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division choices.

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro plan allows more advanced segmenting, for an additional $199 a month. In my look for the best email marketing platform, I saw numerous others, a few of which I have actually currently discussed.

Active Campaign Support Forum

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.