Active Campaign, Subscribers On Multiple Email Lists

Active Campaign, Subscribers On Multiple Email Lists

Active Campaign, Subscribers On Multiple Email ListsActive Campaign, Subscribers On Multiple Email Lists

You can likewise see whether the conclusion rate has increased or decreased, how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has an equivalent feature.

Let’s state you have the given name of only some of your contacts, which holds true with my list. I normally don’t require a first name to sign up to my list, but sometimes I get a given name, such as when someone buys a product. Would not it be good to greet your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their very first name. If they do not, I just say “Hey there,” (Active Campaign, Subscribers On Multiple Email Lists). By constructing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether or not I have the contact’s very first name.

Active Campaign, Subscribers On Multiple Email Lists

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a great deal of time is by enabling me use the same automation over and over again for my webinars, and I can quickly alter out all of the information.

Active Campaign, Subscribers On Multiple Email ListsActive Campaign, Subscribers On Multiple Email Lists

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the price of the item, deal terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or deal changes.

And here it is in an e-mail. This message variable enables me to quickly alter out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp takes place to have the very best e-mail modifying experience. I truly like to send out basic emails.

Active Campaign, Subscribers On Multiple Email Lists

I have actually found that really tough to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental design template I produced. The interface for the HTML editor looks like it was pulled from some totally free open-source job. Active Campaign, Subscribers On Multiple Email Lists.

Nevertheless, including images is a little a chore. You have to select them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you compose entirely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s abundant text editor is a cumbersome experience. You need different text boxes for above and listed below the image. Lately I have begun using ActiveCampaign’s abundant full-screen editor. They have some nice design templates, however I still desire to send out the plainest e-mail possible. They do have some plain-looking e-mails, however they have some degree of minimal formatting, which you can’t eliminate – Active Campaign, Subscribers On Multiple Email Lists.

Active Campaign, Subscribers On Multiple Email Lists

But, with some modifications, I can make my email quite basic. I can make it immediately take up the whole window, and I can tweak the typography to be slightly larger, and have a bit more leading. The most discouraging part of ActiveCampaign’s rich text editor is adding images. Picture you’ve simply typed out an excellent email. Active Campaign, Subscribers On Multiple Email Lists.

You can’t just add an image to a block of text. Rather, you need to produce two blocks of text: one for prior to the image, and one for after the image. If you’ve made any format modifications, you’ll have to keep an eye on those to stay constant. That’s something to handle when you want to add one image, but when you wish to include several, it ends up being a huge chore.

They even have a fundamental mage editor where you can crop the image – Active Campaign, Subscribers On Multiple Email Lists. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can produce a truly plain e-mail, provided you make a basic design template initially.

Active Campaign, Subscribers On Multiple Email Lists

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience (Active Campaign, Subscribers On Multiple Email Lists). It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s email modifying experience is very plain, however simple to browse. Their design templates are limited, which is fine with me, however their e-mail editing experience is slightly easier in that you can develop inline images, and you can produce a completely plain email, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth in between different e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the respective e-mails from each of those tabs.

Active Campaign, Subscribers On Multiple Email Lists

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily edit your entire sequence. Active Campaign, Subscribers On Multiple Email Lists. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Active Campaign, Subscribers On Multiple Email Lists. But selecting an email marketing platform is like choosing a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation options.

You can combine attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy enables more advanced segmenting, for an extra $199 a month. In my look for the ideal email marketing platform, I saw lots of others, a few of which I’ve already mentioned.

Active Campaign, Subscribers On Multiple Email Lists

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.