Active Campaign Place Text Over An Image

Active Campaign Place Text Over An Image

Active Campaign Place Text Over An ImageActive Campaign Place Text Over An Image

You can also see whether the completion rate has increased or decreased, the length of time it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It saves me a ton of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has an equivalent feature.

Let’s say you have the given name of only some of your contacts, which is the case with my list. I usually do not require a first name to register to my list, however often I get a very first name, such as when someone purchases a product. Would not it be good to greet your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a first name, I say “Hey,” and then their very first name. If they don’t, I simply state “Hey there,” (Active Campaign Place Text Over An Image). By constructing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether I have the contact’s given name.

Active Campaign Place Text Over An Image

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a lot of time is by enabling me utilize the exact same automation over and over once again for my webinars, and I can rapidly change out all of the details.

Active Campaign Place Text Over An ImageActive Campaign Place Text Over An Image

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the cost of the item, deal terms, voucher code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or offer changes.

And here it is in an email. This message variable allows me to easily alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp occurs to have the very best email editing experience. I really like to send out basic emails.

Active Campaign Place Text Over An Image

I’ve discovered that very hard to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard template I developed. The user interface for the HTML editor looks like it was pulled from some complimentary open-source project. Active Campaign Place Text Over An Image.

Nevertheless, adding images is a little bit of a task. You have to pick them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you make up totally in HTML. The option to this, if you desire to have control over the HTML, is to edit pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You need different text boxes for above and below the image. Lately I have started utilizing ActiveCampaign’s rich text editor. They have some good design templates, but I still wish to send out the plainest e-mail possible. They do have some plain-looking e-mails, but they have some degree of very little format, which you can’t eliminate – Active Campaign Place Text Over An Image.

Active Campaign Place Text Over An Image

However, with some changes, I can make my email pretty basic. I can make it instantly take up the whole window, and I can modify the typography to be somewhat larger, and have a little bit more leading. The most aggravating part of ActiveCampaign’s abundant text editor is adding images. Picture you’ve simply typed out a fantastic e-mail. Active Campaign Place Text Over An Image.

You can’t just add an image to a block of text. Rather, you have to create 2 blocks of text: one for before the image, and one for after the image. If you’ve made any formatting changes, you’ll need to watch on those to stay consistent. That’s one thing to deal with when you desire to include one image, however when you want to add a number of, it becomes a huge task.

They even have a basic mage editor where you can crop the image – Active Campaign Place Text Over An Image. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can develop a genuinely plain e-mail, supplied you make a standard design template first.

Active Campaign Place Text Over An Image

MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience (Active Campaign Place Text Over An Image). It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s e-mail editing experience is extremely plain, however easy to navigate. Their templates are limited, which is great with me, but their e-mail modifying experience is somewhat much easier in that you can develop inline images, and you can create an absolutely plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward in between different e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective emails from each of those tabs.

Active Campaign Place Text Over An Image

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly edit your whole series. Active Campaign Place Text Over An Image. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Active Campaign Place Text Over An Image. But picking an e-mail marketing platform is like picking a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division options.

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro strategy enables more advanced segmenting, for an extra $199 a month. In my look for the ideal email marketing platform, I saw lots of others, some of which I have actually currently pointed out.

Active Campaign Place Text Over An Image

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.