Active Campaign Not Adding Tags

Active Campaign Not Adding Tags

Active Campaign Not Adding TagsActive Campaign Not Adding Tags

You can likewise see whether the conclusion rate has increased or reduced, the length of time it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function. It conserves me a lot of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a similar function.

Let’s say you have the very first name of only a few of your contacts, which is the case with my list. I usually do not require a given name to sign up to my list, however often I get a given name, such as when someone buys an item. Would not it be nice to greet your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and then their very first name. If they do not, I simply say “Hey there,” (Active Campaign Not Adding Tags). By developing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether or not I have the contact’s very first name.

Active Campaign Not Adding Tags

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a great deal of time is by enabling me utilize the very same automation over and over once again for my webinars, and I can rapidly change out all of the information.

Active Campaign Not Adding TagsActive Campaign Not Adding Tags

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the item, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or offer modifications.

And here it remains in an email. This message variable enables me to quickly change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp happens to have the best e-mail modifying experience. I actually like to send out easy e-mails.

Active Campaign Not Adding Tags

I have actually found that really hard to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental template I produced. The interface for the HTML editor looks like it was pulled from some totally free open-source project. Active Campaign Not Adding Tags.

Nevertheless, adding images is a little a chore. You need to pick them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you compose totally in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich full-screen editor is a clunky experience. You require separate text boxes for above and listed below the image. Recently I have actually begun utilizing ActiveCampaign’s rich full-screen editor. They have some great design templates, but I still want to send out the plainest e-mail possible. They do have some plain-looking e-mails, but they have some degree of minimal formatting, which you can’t remove – Active Campaign Not Adding Tags.

Active Campaign Not Adding Tags

But, with some modifications, I can make my email pretty fundamental. I can make it automatically take up the entire window, and I can tweak the typography to be slightly larger, and have a bit more leading. The most frustrating part of ActiveCampaign’s rich full-screen editor is including images. Picture you’ve simply typed out an excellent e-mail. Active Campaign Not Adding Tags.

You can’t simply add an image to a block of text. Instead, you need to develop two blocks of text: one for before the image, and one for after the image. If you’ve made any formatting changes, you’ll need to keep an eye on those to remain consistent. That’s something to handle when you desire to add one image, but when you want to include a number of, it ends up being a huge task.

They even have a fundamental mage editor where you can crop the image – Active Campaign Not Adding Tags. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a genuinely plain e-mail, supplied you make a fundamental design template first.

Active Campaign Not Adding Tags

MailChimp’s built-in image editor is very effective. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience (Active Campaign Not Adding Tags). It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s email editing experience is extremely plain, however easy to browse. Their templates are restricted, which is great with me, but their email modifying experience is slightly simpler in that you can create inline images, and you can create a completely plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to switch backward and forward in between different emails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular emails from each of those tabs.

Active Campaign Not Adding Tags

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily modify your whole series. Active Campaign Not Adding Tags. Contrast that with ConvertKit’s Sequences.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Active Campaign Not Adding Tags. But choosing an email marketing platform is like picking a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division alternatives.

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro strategy enables more sophisticated segmenting, for an additional $199 a month. In my look for the perfect e-mail marketing platform, I saw many others, a few of which I’ve currently pointed out.

Active Campaign Not Adding Tags

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.