Active Campaign Multiple Emails For Contact

Active Campaign Multiple Emails For Contact

Active Campaign Multiple Emails For ContactActive Campaign Multiple Emails For Contact

You can also see whether the completion rate has increased or reduced, for how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It saves me a load of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has an equivalent function.

Let’s state you have the given name of just some of your contacts, which is the case with my list. I typically do not need a given name to register to my list, however in some cases I get a given name, such as when someone purchases a product. Wouldn’t it be nice to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a very first name, I say “Hey,” and then their given name. If they do not, I simply say “Hey there,” (Active Campaign Multiple Emails For Contact). By constructing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether I have the contact’s first name.

Active Campaign Multiple Emails For Contact

I created a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by enabling me utilize the very same automation over and over once again for my webinars, and I can quickly change out all of the details.

Active Campaign Multiple Emails For ContactActive Campaign Multiple Emails For Contact

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the product, deal terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or offer modifications.

And here it is in an e-mail. This message variable enables me to quickly change out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp happens to have the very best e-mail modifying experience. I truly like to send out simple e-mails.

Active Campaign Multiple Emails For Contact

I’ve found that very hard to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard template I produced. The interface for the HTML editor looks like it was pulled from some free open-source job. Active Campaign Multiple Emails For Contact.

Nevertheless, adding images is a little a task. You need to select them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you make up totally in HTML. The option to this, if you want to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s rich text editor is a clunky experience. You need separate text boxes for above and below the image. Lately I have begun using ActiveCampaign’s rich text editor. They have some great design templates, but I still want to send out the simplest email possible. They do have some plain-looking e-mails, but they have some degree of very little format, which you can’t eliminate – Active Campaign Multiple Emails For Contact.

Active Campaign Multiple Emails For Contact

However, with some modifications, I can make my e-mail quite basic. I can make it automatically use up the entire window, and I can fine-tune the typography to be a little bigger, and have a little bit more leading. The most discouraging part of ActiveCampaign’s abundant full-screen editor is including images. Picture you’ve just typed out a fantastic email. Active Campaign Multiple Emails For Contact.

You can’t just add an image to a block of text. Rather, you need to produce two blocks of text: one for before the image, and one for after the image. If you’ve made any formatting changes, you’ll have to keep an eye on those to stay consistent. That’s something to deal with when you wish to include one image, but when you desire to add a number of, it ends up being a big chore.

They even have a standard mage editor where you can crop the image – Active Campaign Multiple Emails For Contact. MailChimp’s editor is the finest I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can develop a genuinely plain e-mail, offered you make a standard design template first.

Active Campaign Multiple Emails For Contact

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience (Active Campaign Multiple Emails For Contact). It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time savings.

ConvertKit’s email editing experience is extremely plain, but easy to browse. Their design templates are limited, which is great with me, but their email editing experience is a little easier in that you can develop inline images, and you can develop a completely plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change back and forth between numerous emails, I would intuitively be inclined open the same automation in different tabs, then open the respective e-mails from each of those tabs.

Active Campaign Multiple Emails For Contact

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly modify your entire series. Active Campaign Multiple Emails For Contact. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Active Campaign Multiple Emails For Contact. However choosing an e-mail marketing platform is like picking a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation options.

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro plan permits more sophisticated segmenting, for an extra $199 a month. In my search for the ideal email marketing platform, I saw lots of others, some of which I’ve already mentioned.

Active Campaign Multiple Emails For Contact

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.