Active Campaign Migration Service

Active Campaign Migration Service

Active Campaign Migration ServiceActive Campaign Migration Service

You can also see whether the conclusion rate has increased or reduced, the length of time it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It saves me a lot of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has an equivalent feature.

Let’s say you have the first name of just some of your contacts, which holds true with my list. I typically don’t require a very first name to register to my list, however often I get a first name, such as when somebody buys a product. Wouldn’t it be nice to welcome your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their very first name. If they do not, I just say “Hey there,” (Active Campaign Migration Service). By constructing a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether or not I have the contact’s very first name.

Active Campaign Migration Service

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a great deal of time is by enabling me use the exact same automation over and over again for my webinars, and I can quickly alter out all of the information.

Active Campaign Migration ServiceActive Campaign Migration Service

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the item, offer terms, discount coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or deal modifications.

And here it remains in an email. This message variable allows me to quickly alter out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp occurs to have the best e-mail modifying experience. I truly like to send out basic e-mails.

Active Campaign Migration Service

I have actually discovered that very tough to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental template I developed. The user interface for the HTML editor looks like it was pulled from some complimentary open-source job. Active Campaign Migration Service.

However, adding images is a bit of a task. You have to select them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor needs that you make up entirely in HTML. The alternative to this, if you want to have control over the HTML, is to modify pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s rich full-screen editor is a clunky experience. You require separate text boxes for above and below the image. Recently I have actually begun using ActiveCampaign’s abundant full-screen editor. They have some nice templates, however I still wish to send the plainest email possible. They do have some plain-looking e-mails, however they have some degree of minimal formatting, which you can’t remove – Active Campaign Migration Service.

Active Campaign Migration Service

However, with some modifications, I can make my email pretty basic. I can make it automatically use up the entire window, and I can fine-tune the typography to be somewhat larger, and have a little more prominent. The most frustrating part of ActiveCampaign’s abundant full-screen editor is adding images. Imagine you’ve simply typed out a fantastic email. Active Campaign Migration Service.

You can’t just add an image to a block of text. Rather, you have to create two blocks of text: one for prior to the image, and one for after the image. If you have actually made any formatting changes, you’ll have to keep an eye on those to stay constant. That’s one thing to handle when you want to include one image, however when you desire to add several, it becomes a huge task.

They even have a standard mage editor where you can crop the image – Active Campaign Migration Service. MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can create a truly plain e-mail, offered you make a basic template initially.

Active Campaign Migration Service

MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (Active Campaign Migration Service). It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s e-mail editing experience is extremely plain, but simple to browse. Their design templates are limited, which is fine with me, however their email modifying experience is slightly easier because you can produce inline images, and you can produce an absolutely plain email, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch backward and forward in between numerous e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular e-mails from each of those tabs.

Active Campaign Migration Service

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly edit your entire sequence. Active Campaign Migration Service. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Active Campaign Migration Service. However choosing an e-mail marketing platform is like choosing a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.

You can integrate qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan permits more sophisticated segmenting, for an extra $199 a month. In my search for the best e-mail marketing platform, I saw many others, a few of which I have actually already pointed out.

Active Campaign Migration Service

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.