Active Campaign Manage Fields

Active Campaign Manage Fields

Active Campaign Manage FieldsActive Campaign Manage Fields

You can also see whether the completion rate has actually increased or reduced, how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It saves me a ton of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a comparable function.

Let’s say you have the given name of just some of your contacts, which is the case with my list. I typically don’t require a given name to sign up to my list, however in some cases I get a given name, such as when someone purchases an item. Would not it be nice to welcome your contacts by name, in the events when you have it? You can do this, but it’s troublesome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their given name. If they do not, I just say “Hey there,” (Active Campaign Manage Fields). By constructing a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether I have the contact’s very first name.

Active Campaign Manage Fields

I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a lot of time is by enabling me utilize the same automation over and over once again for my webinars, and I can rapidly change out all of the information.

Active Campaign Manage FieldsActive Campaign Manage Fields

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the item, offer terms, discount coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or deal modifications.

And here it remains in an e-mail. This message variable enables me to easily alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp takes place to have the very best email modifying experience. I actually like to send out simple e-mails.

Active Campaign Manage Fields

I’ve found that extremely difficult to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard template I created. The user interface for the HTML editor appears like it was pulled from some free open-source project. Active Campaign Manage Fields.

However, including images is a bit of a chore. You need to choose them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor requires that you make up completely in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s abundant text editor is a cumbersome experience. You require separate text boxes for above and listed below the image. Lately I have begun utilizing ActiveCampaign’s rich full-screen editor. They have some nice design templates, but I still wish to send the simplest email possible. They do have some plain-looking emails, but they have some degree of very little format, which you can’t eliminate – Active Campaign Manage Fields.

Active Campaign Manage Fields

But, with some changes, I can make my email quite standard. I can make it immediately take up the whole window, and I can tweak the typography to be slightly larger, and have a little bit more prominent. The most aggravating part of ActiveCampaign’s rich full-screen editor is adding images. Picture you’ve just typed out a great email. Active Campaign Manage Fields.

You can’t merely include an image to a block of text. Rather, you need to develop two blocks of text: one for before the image, and one for after the image. If you have actually made any formatting modifications, you’ll have to keep an eye on those to stay consistent. That’s something to deal with when you desire to include one image, but when you want to include a number of, it becomes a huge chore.

They even have a standard mage editor where you can crop the image – Active Campaign Manage Fields. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can create a really plain email, offered you make a fundamental design template initially.

Active Campaign Manage Fields

MailChimp’s built-in image editor is very powerful. You can resize, crop, and include custom-made text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Manage Fields). It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s e-mail editing experience is really plain, but easy to browse. Their templates are restricted, which is great with me, but their e-mail modifying experience is somewhat much easier in that you can create inline images, and you can create a completely plain email, and even modify the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change back and forth in between different emails, I would intuitively be inclined open the very same automation in different tabs, then open the particular e-mails from each of those tabs.

Active Campaign Manage Fields

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily edit your whole sequence. Active Campaign Manage Fields. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Active Campaign Manage Fields. But selecting an email marketing platform is like selecting a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited division choices.

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro strategy permits more advanced segmenting, for an additional $199 a month. In my search for the perfect email marketing platform, I saw lots of others, a few of which I have actually already discussed.

Active Campaign Manage Fields

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.