Active Campaign Logic Jumps

Active Campaign Logic Jumps

Active Campaign Logic JumpsActive Campaign Logic Jumps

You can also see whether the completion rate has increased or reduced, for how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a load of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has an equivalent function.

Let’s state you have the first name of only a few of your contacts, which holds true with my list. I usually don’t require a very first name to register to my list, but often I get a first name, such as when somebody buys an item. Would not it be good to greet your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and after that their first name. If they do not, I just state “Hey there,” (Active Campaign Logic Jumps). By building a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether I have the contact’s given name.

Active Campaign Logic Jumps

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by allowing me use the same automation over and over once again for my webinars, and I can quickly change out all of the information.

Active Campaign Logic JumpsActive Campaign Logic Jumps

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the rate of the item, deal terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or deal changes.

And here it is in an email. This message variable enables me to easily alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp occurs to have the very best e-mail modifying experience. I actually like to send out simple e-mails.

Active Campaign Logic Jumps

I’ve discovered that extremely hard to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard design template I developed. The user interface for the HTML editor appears like it was pulled from some totally free open-source job. Active Campaign Logic Jumps.

Nevertheless, including images is a little bit of a task. You have to choose them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you make up totally in HTML. The option to this, if you want to have control over the HTML, is to modify pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s rich text editor is a clunky experience. You need separate text boxes for above and below the image. Lately I have actually started using ActiveCampaign’s rich full-screen editor. They have some nice design templates, however I still desire to send the plainest e-mail possible. They do have some plain-looking emails, however they have some degree of very little formatting, which you can’t remove – Active Campaign Logic Jumps.

Active Campaign Logic Jumps

However, with some adjustments, I can make my e-mail quite basic. I can make it instantly take up the whole window, and I can tweak the typography to be somewhat bigger, and have a little more leading. The most aggravating part of ActiveCampaign’s rich full-screen editor is adding images. Picture you’ve just typed out a fantastic email. Active Campaign Logic Jumps.

You can’t merely include an image to a block of text. Instead, you have to produce 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any format modifications, you’ll have to watch on those to stay constant. That’s one thing to handle when you desire to include one image, but when you wish to add numerous, it ends up being a big chore.

They even have a basic mage editor where you can crop the image – Active Campaign Logic Jumps. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a truly plain e-mail, provided you make a standard design template initially.

Active Campaign Logic Jumps

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (Active Campaign Logic Jumps). It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s e-mail modifying experience is really plain, however easy to browse. Their design templates are limited, which is fine with me, but their email editing experience is a little easier because you can create inline images, and you can produce an absolutely plain email, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth between various emails, I would intuitively be inclined open the same automation in different tabs, then open the particular emails from each of those tabs.

Active Campaign Logic Jumps

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly edit your whole sequence. Active Campaign Logic Jumps. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Active Campaign Logic Jumps. But picking an email marketing platform is like choosing a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division choices.

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an additional $199 a month. In my search for the ideal email marketing platform, I saw many others, some of which I’ve currently discussed.

Active Campaign Logic Jumps

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.