Active Campaign Lists Vs Segments

Active Campaign Lists Vs Segments

Active Campaign Lists Vs SegmentsActive Campaign Lists Vs Segments

You can also see whether the conclusion rate has increased or decreased, the length of time it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It saves me a load of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a similar feature.

Let’s say you have the first name of only some of your contacts, which holds true with my list. I normally do not need a first name to register to my list, but in some cases I get a given name, such as when someone buys an item. Wouldn’t it be good to greet your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a very first name, I say “Hey,” and after that their given name. If they don’t, I simply state “Hey there,” (Active Campaign Lists Vs Segments). By constructing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s first name.

Active Campaign Lists Vs Segments

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by enabling me utilize the exact same automation over and over again for my webinars, and I can rapidly change out all of the details.

Active Campaign Lists Vs SegmentsActive Campaign Lists Vs Segments

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the item, offer terms, voucher code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or offer changes.

And here it is in an e-mail. This message variable enables me to easily alter out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp takes place to have the best e-mail modifying experience. I actually like to send out simple e-mails.

Active Campaign Lists Vs Segments

I have actually discovered that really tough to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard design template I produced. The interface for the HTML editor appears like it was pulled from some complimentary open-source job. Active Campaign Lists Vs Segments.

Nevertheless, adding images is a bit of a chore. You need to select them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor requires that you compose entirely in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You require different text boxes for above and below the image. Lately I have actually started using ActiveCampaign’s rich full-screen editor. They have some good design templates, however I still desire to send the simplest email possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t get rid of – Active Campaign Lists Vs Segments.

Active Campaign Lists Vs Segments

But, with some adjustments, I can make my e-mail pretty standard. I can make it instantly take up the whole window, and I can tweak the typography to be somewhat bigger, and have a little bit more prominent. The most discouraging part of ActiveCampaign’s rich text editor is including images. Envision you’ve just typed out a great e-mail. Active Campaign Lists Vs Segments.

You can’t merely include an image to a block of text. Rather, you have to produce two blocks of text: one for prior to the image, and one for after the image. If you have actually made any formatting modifications, you’ll need to watch on those to remain consistent. That’s something to handle when you wish to add one image, however when you wish to include several, it ends up being a huge chore.

They even have a standard mage editor where you can crop the image – Active Campaign Lists Vs Segments. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a really plain email, provided you make a fundamental template first.

Active Campaign Lists Vs Segments

MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Lists Vs Segments). It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s e-mail modifying experience is extremely plain, however easy to navigate. Their templates are limited, which is great with me, however their email modifying experience is slightly simpler because you can develop inline images, and you can produce an absolutely plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change back and forth in between various emails, I would intuitively be inclined open the same automation in different tabs, then open the respective emails from each of those tabs.

Active Campaign Lists Vs Segments

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire sequence. Active Campaign Lists Vs Segments. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Active Campaign Lists Vs Segments. But choosing an email marketing platform resembles selecting a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation choices.

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro plan permits more advanced segmenting, for an extra $199 a month. In my look for the ideal email marketing platform, I saw numerous others, some of which I’ve already pointed out.

Active Campaign Lists Vs Segments

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.