Active Campaign List Segment

Active Campaign List Segment

Active Campaign List SegmentActive Campaign List Segment

You can likewise see whether the conclusion rate has increased or reduced, how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a similar feature.

Let’s say you have the given name of just a few of your contacts, which is the case with my list. I normally do not require a given name to sign up to my list, however often I get a very first name, such as when someone purchases an item. Wouldn’t it be great to welcome your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and then their first name. If they do not, I simply say “Hey there,” (Active Campaign List Segment). By building a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether or not I have the contact’s given name.

Active Campaign List Segment

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by allowing me utilize the very same automation over and over again for my webinars, and I can quickly change out all of the details.

Active Campaign List SegmentActive Campaign List Segment

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the rate of the item, offer terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer modifications.

And here it remains in an e-mail. This message variable allows me to easily change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp occurs to have the best e-mail editing experience. I really like to send out basic emails.

Active Campaign List Segment

I have actually found that extremely difficult to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental template I developed. The interface for the HTML editor looks like it was pulled from some complimentary open-source job. Active Campaign List Segment.

However, including images is a little a chore. You need to select them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor needs that you compose totally in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s abundant text editor is a clunky experience. You need different text boxes for above and below the image. Lately I have started utilizing ActiveCampaign’s abundant text editor. They have some good templates, but I still wish to send out the simplest email possible. They do have some plain-looking e-mails, however they have some degree of minimal formatting, which you can’t get rid of – Active Campaign List Segment.

Active Campaign List Segment

But, with some changes, I can make my email quite standard. I can make it immediately take up the whole window, and I can fine-tune the typography to be somewhat larger, and have a bit more prominent. The most discouraging part of ActiveCampaign’s rich full-screen editor is including images. Picture you’ve just typed out an excellent e-mail. Active Campaign List Segment.

You can’t merely include an image to a block of text. Instead, you need to develop 2 blocks of text: one for before the image, and one for after the image. If you’ve made any formatting changes, you’ll need to keep an eye on those to stay consistent. That’s something to deal with when you wish to add one image, but when you wish to include a number of, it becomes a huge chore.

They even have a fundamental mage editor where you can crop the image – Active Campaign List Segment. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a genuinely plain email, supplied you make a standard template first.

Active Campaign List Segment

MailChimp’s integrated image editor is very effective. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience (Active Campaign List Segment). It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time savings.

ConvertKit’s e-mail modifying experience is extremely plain, however simple to browse. Their templates are limited, which is fine with me, however their email modifying experience is a little simpler in that you can produce inline images, and you can create an absolutely plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch back and forth in between numerous emails, I would intuitively be inclined open the same automation in different tabs, then open the particular emails from each of those tabs.

Active Campaign List Segment

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more easily modify your entire series. Active Campaign List Segment. Contrast that with ConvertKit’s Series.

Again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Active Campaign List Segment. But selecting an email marketing platform is like choosing a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation options.

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro strategy allows more advanced segmenting, for an extra $199 a month. In my look for the perfect email marketing platform, I saw numerous others, some of which I’ve already discussed.

Active Campaign List Segment

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.