Active Campaign Integrations

Active Campaign Integrations

Active Campaign IntegrationsActive Campaign Integrations

You can likewise see whether the completion rate has increased or reduced, how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a lot of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a comparable function.

Let’s say you have the given name of only a few of your contacts, which holds true with my list. I usually do not need a given name to sign up to my list, but sometimes I get a given name, such as when someone buys an item. Wouldn’t it be nice to welcome your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a first name, I state “Hey,” and then their given name. If they don’t, I just state “Hey there,” (Active Campaign Integrations). By constructing a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether or not I have the contact’s first name.

Active Campaign Integrations

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by enabling me utilize the exact same automation over and over again for my webinars, and I can rapidly alter out all of the information.

Active Campaign IntegrationsActive Campaign Integrations

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the product, offer terms, voucher code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or offer modifications.

And here it remains in an e-mail. This message variable enables me to easily alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp happens to have the best email editing experience. I actually like to send out basic emails.

Active Campaign Integrations

I have actually discovered that really difficult to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic template I developed. The interface for the HTML editor looks like it was pulled from some totally free open-source job. Active Campaign Integrations.

However, including images is a bit of a chore. You need to pick them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor needs that you compose totally in HTML. The option to this, if you desire to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s rich text editor is a cumbersome experience. You need different text boxes for above and listed below the image. Recently I have started utilizing ActiveCampaign’s abundant text editor. They have some good templates, but I still want to send out the simplest e-mail possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t remove – Active Campaign Integrations.

Active Campaign Integrations

However, with some changes, I can make my email pretty basic. I can make it immediately use up the whole window, and I can modify the typography to be a little bigger, and have a little more leading. The most discouraging part of ActiveCampaign’s abundant text editor is adding images. Imagine you’ve just typed out a great email. Active Campaign Integrations.

You can’t merely add an image to a block of text. Rather, you have to create 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting changes, you’ll need to keep an eye on those to remain consistent. That’s one thing to handle when you want to add one image, but when you want to add a number of, it becomes a huge chore.

They even have a basic mage editor where you can crop the image – Active Campaign Integrations. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a genuinely plain e-mail, offered you make a basic template first.

Active Campaign Integrations

MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Integrations). It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time savings.

ConvertKit’s e-mail editing experience is very plain, however easy to navigate. Their templates are limited, which is fine with me, but their e-mail editing experience is a little much easier in that you can produce inline images, and you can create a totally plain email, and even modify the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth in between numerous emails, I would intuitively be inclined open the same automation in various tabs, then open the respective e-mails from each of those tabs.

Active Campaign Integrations

In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly edit your entire series. Active Campaign Integrations. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Active Campaign Integrations. But selecting an email marketing platform is like picking a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited division options.

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an extra $199 a month. In my search for the perfect e-mail marketing platform, I saw many others, some of which I have actually already pointed out.

Active Campaign Integrations

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.