Active Campaign Integration Strikingly

Active Campaign Integration Strikingly

Active Campaign Integration StrikinglyActive Campaign Integration Strikingly

You can likewise see whether the completion rate has increased or reduced, the length of time it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function. It conserves me a ton of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a comparable feature.

Let’s state you have the first name of just some of your contacts, which holds true with my list. I typically do not require a given name to sign up to my list, but sometimes I get a given name, such as when somebody purchases a product. Wouldn’t it be good to welcome your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a very first name, I say “Hey,” and then their very first name. If they don’t, I just state “Hey there,” (Active Campaign Integration Strikingly). By developing a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether I have the contact’s given name.

Active Campaign Integration Strikingly

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it shows up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by allowing me utilize the same automation over and over once again for my webinars, and I can rapidly change out all of the information.

Active Campaign Integration StrikinglyActive Campaign Integration Strikingly

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the cost of the product, offer terms, voucher code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or offer changes.

And here it remains in an email. This message variable enables me to easily change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp happens to have the finest e-mail editing experience. I actually like to send simple emails.

Active Campaign Integration Strikingly

I’ve found that extremely difficult to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental design template I produced. The interface for the HTML editor looks like it was pulled from some complimentary open-source task. Active Campaign Integration Strikingly.

However, adding images is a little bit of a task. You need to select them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you make up entirely in HTML. The alternative to this, if you desire to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s rich full-screen editor is a clunky experience. You require different text boxes for above and listed below the image. Lately I have begun using ActiveCampaign’s abundant text editor. They have some great templates, however I still wish to send the simplest e-mail possible. They do have some plain-looking e-mails, however they have some degree of very little formatting, which you can’t get rid of – Active Campaign Integration Strikingly.

Active Campaign Integration Strikingly

However, with some adjustments, I can make my e-mail quite basic. I can make it instantly use up the entire window, and I can modify the typography to be a little larger, and have a little bit more prominent. The most frustrating part of ActiveCampaign’s rich full-screen editor is adding images. Picture you have actually just typed out an excellent email. Active Campaign Integration Strikingly.

You can’t merely add an image to a block of text. Rather, you need to develop 2 blocks of text: one for before the image, and one for after the image. If you have actually made any formatting changes, you’ll have to keep an eye on those to remain constant. That’s one thing to handle when you wish to include one image, but when you desire to include several, it ends up being a big chore.

They even have a standard mage editor where you can crop the image – Active Campaign Integration Strikingly. MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can create a really plain email, offered you make a basic design template first.

Active Campaign Integration Strikingly

MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience (Active Campaign Integration Strikingly). It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that possible time savings.

ConvertKit’s email modifying experience is extremely plain, but simple to navigate. Their templates are restricted, which is great with me, but their e-mail modifying experience is slightly much easier because you can produce inline images, and you can create a totally plain email, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to switch backward and forward between different e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular emails from each of those tabs.

Active Campaign Integration Strikingly

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly edit your whole sequence. Active Campaign Integration Strikingly. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Active Campaign Integration Strikingly. But picking an e-mail marketing platform is like choosing a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation choices.

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro strategy permits more sophisticated segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw numerous others, some of which I’ve already discussed.

Active Campaign Integration Strikingly

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.