Active Campaign Inactive List

Active Campaign Inactive List

Active Campaign Inactive ListActive Campaign Inactive List

You can also see whether the completion rate has actually increased or decreased, the length of time it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function. It saves me a ton of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar feature.

Let’s state you have the given name of just some of your contacts, which holds true with my list. I generally don’t require a given name to sign up to my list, but sometimes I get a very first name, such as when someone purchases a product. Wouldn’t it be good to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a very first name, I state “Hey,” and after that their first name. If they don’t, I just state “Hey there,” (Active Campaign Inactive List). By building a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether or not I have the contact’s given name.

Active Campaign Inactive List

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by allowing me utilize the same automation over and over again for my webinars, and I can rapidly alter out all of the details.

Active Campaign Inactive ListActive Campaign Inactive List

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the rate of the item, deal terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or deal modifications.

And here it is in an email. This message variable allows me to easily change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp happens to have the best e-mail modifying experience. I really like to send out easy e-mails.

Active Campaign Inactive List

I’ve found that very tough to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic design template I developed. The interface for the HTML editor looks like it was pulled from some totally free open-source project. Active Campaign Inactive List.

However, adding images is a bit of a task. You have to select them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor requires that you compose completely in HTML. The alternative to this, if you desire to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You need different text boxes for above and listed below the image. Recently I have started using ActiveCampaign’s abundant full-screen editor. They have some great design templates, but I still wish to send out the simplest email possible. They do have some plain-looking emails, but they have some degree of minimal formatting, which you can’t remove – Active Campaign Inactive List.

Active Campaign Inactive List

But, with some changes, I can make my email quite basic. I can make it automatically take up the entire window, and I can fine-tune the typography to be somewhat larger, and have a bit more prominent. The most frustrating part of ActiveCampaign’s rich full-screen editor is including images. Imagine you’ve simply typed out a fantastic email. Active Campaign Inactive List.

You can’t merely include an image to a block of text. Rather, you need to create two blocks of text: one for prior to the image, and one for after the image. If you’ve made any format modifications, you’ll have to keep an eye on those to stay consistent. That’s something to handle when you desire to add one image, however when you desire to add a number of, it ends up being a big chore.

They even have a basic mage editor where you can crop the image – Active Campaign Inactive List. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can develop a really plain email, supplied you make a basic design template initially.

Active Campaign Inactive List

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience (Active Campaign Inactive List). It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that prospective time cost savings.

ConvertKit’s email editing experience is very plain, but easy to browse. Their design templates are limited, which is great with me, however their email editing experience is slightly much easier because you can create inline images, and you can develop a totally plain e-mail, and even edit the underlying HTML. If you want to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change backward and forward between different emails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective emails from each of those tabs.

Active Campaign Inactive List

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire series. Active Campaign Inactive List. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Active Campaign Inactive List. However picking an email marketing platform resembles choosing a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation options.

You can combine qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro plan enables more advanced segmenting, for an extra $199 a month. In my search for the perfect email marketing platform, I saw lots of others, some of which I have actually currently mentioned.

Active Campaign Inactive List

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.