Active Campaign How To Use Engagement Tracking Automation

Active Campaign How To Use Engagement Tracking Automation

Active Campaign How To Use Engagement Tracking AutomationActive Campaign How To Use Engagement Tracking Automation

You can likewise see whether the completion rate has actually increased or decreased, for how long it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar feature.

Let’s state you have the first name of just a few of your contacts, which is the case with my list. I typically do not require a first name to sign up to my list, but sometimes I get a first name, such as when somebody buys a product. Would not it be nice to greet your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and after that their very first name. If they do not, I just state “Hey there,” (Active Campaign How To Use Engagement Tracking Automation). By constructing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s first name.

Active Campaign How To Use Engagement Tracking Automation

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by enabling me utilize the very same automation over and over once again for my webinars, and I can rapidly change out all of the information.

Active Campaign How To Use Engagement Tracking AutomationActive Campaign How To Use Engagement Tracking Automation

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the rate of the product, deal terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer modifications.

And here it remains in an e-mail. This message variable allows me to easily alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp takes place to have the very best e-mail modifying experience. I truly like to send out simple e-mails.

Active Campaign How To Use Engagement Tracking Automation

I have actually discovered that very tough to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic design template I produced. The user interface for the HTML editor looks like it was pulled from some free open-source project. Active Campaign How To Use Engagement Tracking Automation.

Nevertheless, including images is a little bit of a chore. You have to choose them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you make up totally in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s rich full-screen editor is a clunky experience. You require separate text boxes for above and below the image. Lately I have actually begun utilizing ActiveCampaign’s abundant text editor. They have some great templates, however I still want to send out the plainest e-mail possible. They do have some plain-looking e-mails, however they have some degree of very little format, which you can’t remove – Active Campaign How To Use Engagement Tracking Automation.

Active Campaign How To Use Engagement Tracking Automation

But, with some modifications, I can make my email pretty basic. I can make it instantly use up the whole window, and I can tweak the typography to be somewhat bigger, and have a bit more leading. The most frustrating part of ActiveCampaign’s abundant text editor is including images. Imagine you’ve just typed out a great email. Active Campaign How To Use Engagement Tracking Automation.

You can’t just add an image to a block of text. Rather, you need to create two blocks of text: one for before the image, and one for after the image. If you’ve made any format modifications, you’ll have to keep an eye on those to stay constant. That’s something to deal with when you wish to add one image, however when you wish to include a number of, it becomes a big chore.

They even have a basic mage editor where you can crop the image – Active Campaign How To Use Engagement Tracking Automation. MailChimp’s editor is the finest I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a truly plain e-mail, provided you make a standard design template first.

Active Campaign How To Use Engagement Tracking Automation

MailChimp’s built-in image editor is exceptionally powerful. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign How To Use Engagement Tracking Automation). It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time cost savings.

ConvertKit’s e-mail editing experience is very plain, however easy to navigate. Their templates are limited, which is great with me, but their email editing experience is somewhat much easier because you can develop inline images, and you can develop a totally plain e-mail, and even modify the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change back and forth in between various e-mails, I would intuitively be inclined open the very same automation in various tabs, then open the respective e-mails from each of those tabs.

Active Campaign How To Use Engagement Tracking Automation

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire series. Active Campaign How To Use Engagement Tracking Automation. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Active Campaign How To Use Engagement Tracking Automation. But selecting an e-mail marketing platform resembles selecting a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation options.

You can combine attributes with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro plan permits more advanced segmenting, for an extra $199 a month. In my search for the ideal e-mail marketing platform, I saw numerous others, some of which I’ve already pointed out.

Active Campaign How To Use Engagement Tracking Automation

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.