Active Campaign How To Do I Control The Time An Email Goes Otu

Active Campaign How To Do I Control The Time An Email Goes Otu

Active Campaign How To Do I Control The Time An Email Goes OtuActive Campaign How To Do I Control The Time An Email Goes Otu

You can also see whether the conclusion rate has actually increased or decreased, the length of time it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has an equivalent feature.

Let’s state you have the first name of just some of your contacts, which holds true with my list. I generally don’t need a very first name to register to my list, however often I get a given name, such as when somebody purchases an item. Would not it be great to welcome your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and after that their first name. If they do not, I simply state “Hey there,” (Active Campaign How To Do I Control The Time An Email Goes Otu). By developing a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether or not I have the contact’s given name.

Active Campaign How To Do I Control The Time An Email Goes Otu

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a lot of time is by enabling me use the same automation over and over once again for my webinars, and I can quickly change out all of the information.

Active Campaign How To Do I Control The Time An Email Goes OtuActive Campaign How To Do I Control The Time An Email Goes Otu

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the product, deal terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or deal modifications.

And here it is in an email. This message variable enables me to easily alter out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp occurs to have the very best e-mail editing experience. I truly like to send easy e-mails.

Active Campaign How To Do I Control The Time An Email Goes Otu

I’ve discovered that very difficult to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic template I created. The user interface for the HTML editor looks like it was pulled from some free open-source project. Active Campaign How To Do I Control The Time An Email Goes Otu.

Nevertheless, adding images is a bit of a task. You have to choose them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor requires that you compose completely in HTML. The alternative to this, if you desire to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s abundant text editor is a clunky experience. You require separate text boxes for above and listed below the image. Lately I have started using ActiveCampaign’s rich text editor. They have some good templates, but I still want to send out the simplest e-mail possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t remove – Active Campaign How To Do I Control The Time An Email Goes Otu.

Active Campaign How To Do I Control The Time An Email Goes Otu

But, with some modifications, I can make my e-mail pretty fundamental. I can make it automatically use up the whole window, and I can tweak the typography to be somewhat larger, and have a little bit more leading. The most frustrating part of ActiveCampaign’s abundant full-screen editor is including images. Imagine you’ve simply typed out an excellent e-mail. Active Campaign How To Do I Control The Time An Email Goes Otu.

You can’t merely add an image to a block of text. Instead, you have to create 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any format modifications, you’ll have to keep an eye on those to stay constant. That’s one thing to deal with when you wish to add one image, however when you wish to add several, it ends up being a huge chore.

They even have a fundamental mage editor where you can crop the image – Active Campaign How To Do I Control The Time An Email Goes Otu. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a truly plain e-mail, supplied you make a fundamental design template first.

Active Campaign How To Do I Control The Time An Email Goes Otu

MailChimp’s integrated image editor is very powerful. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign How To Do I Control The Time An Email Goes Otu). It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s e-mail modifying experience is very plain, but easy to browse. Their design templates are limited, which is fine with me, however their email editing experience is somewhat much easier in that you can create inline images, and you can create an absolutely plain e-mail, and even modify the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to switch back and forth between numerous emails, I would intuitively be inclined open the same automation in various tabs, then open the respective e-mails from each of those tabs.

Active Campaign How To Do I Control The Time An Email Goes Otu

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire series. Active Campaign How To Do I Control The Time An Email Goes Otu. Contrast that with ConvertKit’s Series.

Once again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Active Campaign How To Do I Control The Time An Email Goes Otu. However selecting an email marketing platform is like selecting a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.

You can combine qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro plan allows more advanced segmenting, for an extra $199 a month. In my search for the ideal email marketing platform, I saw lots of others, some of which I’ve already discussed.

Active Campaign How To Do I Control The Time An Email Goes Otu

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.