Active Campaign Flow

Active Campaign Flow

Active Campaign FlowActive Campaign Flow

You can also see whether the conclusion rate has actually increased or reduced, how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar function.

Let’s say you have the first name of just some of your contacts, which holds true with my list. I generally do not need a very first name to sign up to my list, however sometimes I get a very first name, such as when somebody buys a product. Wouldn’t it be great to greet your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and then their very first name. If they do not, I simply state “Hey there,” (Active Campaign Flow). By constructing a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether I have the contact’s first name.

Active Campaign Flow

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a lot of time is by enabling me utilize the exact same automation over and over once again for my webinars, and I can quickly change out all of the information.

Active Campaign FlowActive Campaign Flow

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the rate of the product, offer terms, coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or deal changes.

And here it remains in an email. This message variable enables me to quickly change out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp takes place to have the very best e-mail editing experience. I truly like to send easy e-mails.

Active Campaign Flow

I’ve discovered that extremely difficult to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental design template I developed. The user interface for the HTML editor appears like it was pulled from some complimentary open-source project. Active Campaign Flow.

However, including images is a bit of a chore. You have to pick them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you make up completely in HTML. The option to this, if you want to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s rich text editor is a clunky experience. You require different text boxes for above and below the image. Lately I have actually begun using ActiveCampaign’s abundant full-screen editor. They have some good design templates, but I still desire to send the plainest email possible. They do have some plain-looking emails, however they have some degree of minimal formatting, which you can’t remove – Active Campaign Flow.

Active Campaign Flow

However, with some changes, I can make my e-mail quite fundamental. I can make it automatically take up the whole window, and I can modify the typography to be slightly larger, and have a little bit more leading. The most discouraging part of ActiveCampaign’s abundant text editor is adding images. Picture you’ve just typed out a great e-mail. Active Campaign Flow.

You can’t just add an image to a block of text. Instead, you have to develop two blocks of text: one for before the image, and one for after the image. If you’ve made any format modifications, you’ll have to keep an eye on those to stay constant. That’s one thing to deal with when you wish to include one image, but when you wish to add several, it becomes a huge chore.

They even have a basic mage editor where you can crop the image – Active Campaign Flow. MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can create a really plain email, provided you make a fundamental template initially.

Active Campaign Flow

MailChimp’s built-in image editor is very powerful. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience (Active Campaign Flow). It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that prospective time savings.

ConvertKit’s email editing experience is really plain, but simple to navigate. Their design templates are limited, which is fine with me, however their e-mail editing experience is slightly simpler because you can produce inline images, and you can produce a completely plain email, and even edit the underlying HTML. If you desire to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to switch backward and forward in between various e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the particular emails from each of those tabs.

Active Campaign Flow

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily modify your whole sequence. Active Campaign Flow. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Active Campaign Flow. However picking an e-mail marketing platform is like selecting a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation options.

You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro plan allows more sophisticated segmenting, for an extra $199 a month. In my search for the perfect email marketing platform, I saw many others, some of which I have actually currently discussed.

Active Campaign Flow

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.