Active Campaign Features

Active Campaign Features

Active Campaign FeaturesActive Campaign Features

You can also see whether the completion rate has actually increased or reduced, how long it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a comparable feature.

Let’s state you have the given name of only a few of your contacts, which is the case with my list. I normally do not require a given name to register to my list, but in some cases I get a first name, such as when somebody buys a product. Would not it be nice to greet your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a very first name, I state “Hey,” and after that their given name. If they don’t, I just state “Hey there,” (Active Campaign Features). By building a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether or not I have the contact’s first name.

Active Campaign Features

I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by allowing me utilize the same automation over and over once again for my webinars, and I can quickly change out all of the details.

Active Campaign FeaturesActive Campaign Features

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the item, offer terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or deal changes.

And here it remains in an email. This message variable enables me to easily change out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp occurs to have the finest email editing experience. I truly like to send simple e-mails.

Active Campaign Features

I’ve found that very difficult to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental design template I produced. The user interface for the HTML editor appears like it was pulled from some totally free open-source project. Active Campaign Features.

However, including images is a little bit of a task. You need to pick them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you compose totally in HTML. The alternative to this, if you want to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s abundant text editor is a cumbersome experience. You require separate text boxes for above and listed below the image. Recently I have actually begun using ActiveCampaign’s abundant text editor. They have some good templates, however I still wish to send the simplest e-mail possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t get rid of – Active Campaign Features.

Active Campaign Features

But, with some modifications, I can make my email quite standard. I can make it immediately take up the entire window, and I can modify the typography to be a little larger, and have a little bit more leading. The most frustrating part of ActiveCampaign’s abundant full-screen editor is including images. Imagine you’ve just typed out a fantastic e-mail. Active Campaign Features.

You can’t simply include an image to a block of text. Rather, you have to create two blocks of text: one for before the image, and one for after the image. If you’ve made any format modifications, you’ll have to watch on those to stay consistent. That’s something to deal with when you desire to include one image, but when you wish to include several, it ends up being a big chore.

They even have a fundamental mage editor where you can crop the image – Active Campaign Features. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can produce a genuinely plain email, supplied you make a basic design template first.

Active Campaign Features

MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience (Active Campaign Features). It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s e-mail modifying experience is very plain, but easy to browse. Their templates are restricted, which is great with me, however their email editing experience is slightly easier in that you can produce inline images, and you can develop a totally plain email, and even modify the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change backward and forward between various emails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular emails from each of those tabs.

Active Campaign Features

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly edit your entire series. Active Campaign Features. Contrast that with ConvertKit’s Series.

Again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Active Campaign Features. However selecting an e-mail marketing platform is like picking a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division alternatives.

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro strategy enables more advanced segmenting, for an extra $199 a month. In my search for the best e-mail marketing platform, I saw lots of others, a few of which I have actually currently mentioned.

Active Campaign Features

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.