Active Campaign Facebook Leads

Active Campaign Facebook Leads

Active Campaign Facebook LeadsActive Campaign Facebook Leads

You can also see whether the completion rate has increased or decreased, how long it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a comparable function.

Let’s say you have the given name of only a few of your contacts, which is the case with my list. I normally do not need a first name to sign up to my list, but sometimes I get a given name, such as when somebody buys a product. Wouldn’t it be great to welcome your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a first name, I state “Hey,” and then their given name. If they do not, I simply state “Hey there,” (Active Campaign Facebook Leads). By building a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether or not I have the contact’s very first name.

Active Campaign Facebook Leads

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a lot of time is by enabling me utilize the exact same automation over and over once again for my webinars, and I can rapidly alter out all of the details.

Active Campaign Facebook LeadsActive Campaign Facebook Leads

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the product, deal terms, voucher code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or offer modifications.

And here it is in an e-mail. This message variable allows me to easily alter out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp takes place to have the finest e-mail modifying experience. I really like to send basic emails.

Active Campaign Facebook Leads

I’ve discovered that very difficult to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental template I created. The interface for the HTML editor looks like it was pulled from some totally free open-source job. Active Campaign Facebook Leads.

Nevertheless, including images is a bit of a task. You have to pick them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor needs that you make up completely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich full-screen editor is a clunky experience. You require different text boxes for above and listed below the image. Lately I have actually started using ActiveCampaign’s rich text editor. They have some nice templates, but I still wish to send out the simplest e-mail possible. They do have some plain-looking e-mails, but they have some degree of minimal format, which you can’t get rid of – Active Campaign Facebook Leads.

Active Campaign Facebook Leads

But, with some changes, I can make my e-mail quite basic. I can make it instantly take up the whole window, and I can modify the typography to be a little bigger, and have a little more leading. The most discouraging part of ActiveCampaign’s abundant full-screen editor is including images. Envision you have actually simply typed out an excellent email. Active Campaign Facebook Leads.

You can’t simply include an image to a block of text. Rather, you have to develop 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting modifications, you’ll have to watch on those to stay consistent. That’s one thing to deal with when you wish to add one image, but when you want to add several, it ends up being a big task.

They even have a standard mage editor where you can crop the image – Active Campaign Facebook Leads. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a really plain e-mail, offered you make a fundamental design template initially.

Active Campaign Facebook Leads

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Facebook Leads). It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s e-mail editing experience is very plain, however easy to navigate. Their design templates are limited, which is fine with me, but their e-mail modifying experience is a little much easier in that you can develop inline images, and you can develop an absolutely plain email, and even edit the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward between different emails, I would intuitively be inclined open the very same automation in different tabs, then open the respective emails from each of those tabs.

Active Campaign Facebook Leads

In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily edit your entire sequence. Active Campaign Facebook Leads. Contrast that with ConvertKit’s Series.

Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Active Campaign Facebook Leads. However picking an email marketing platform is like choosing a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation options.

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro plan enables more advanced segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw many others, a few of which I have actually currently mentioned.

Active Campaign Facebook Leads

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.