Active Campaign Emails

Active Campaign Emails

Active Campaign EmailsActive Campaign Emails

You can also see whether the completion rate has actually increased or reduced, for how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a load of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar function.

Let’s state you have the given name of only a few of your contacts, which holds true with my list. I usually do not need a given name to sign up to my list, but often I get a given name, such as when somebody purchases a product. Would not it be great to greet your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and then their given name. If they do not, I just say “Hey there,” (Active Campaign Emails). By building a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether or not I have the contact’s very first name.

Active Campaign Emails

I created a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by allowing me use the exact same automation over and over again for my webinars, and I can quickly alter out all of the details.

Active Campaign EmailsActive Campaign Emails

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the price of the item, deal terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or offer modifications.

And here it remains in an e-mail. This message variable allows me to quickly alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp takes place to have the best e-mail editing experience. I actually like to send out simple emails.

Active Campaign Emails

I have actually found that really hard to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental template I produced. The interface for the HTML editor looks like it was pulled from some totally free open-source task. Active Campaign Emails.

However, including images is a little a chore. You need to pick them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor requires that you make up entirely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s rich text editor is a clunky experience. You require different text boxes for above and below the image. Lately I have actually begun using ActiveCampaign’s abundant text editor. They have some nice templates, however I still desire to send out the plainest email possible. They do have some plain-looking e-mails, however they have some degree of very little format, which you can’t remove – Active Campaign Emails.

Active Campaign Emails

However, with some changes, I can make my e-mail quite fundamental. I can make it automatically take up the entire window, and I can tweak the typography to be somewhat larger, and have a bit more leading. The most aggravating part of ActiveCampaign’s rich full-screen editor is including images. Picture you’ve just typed out a terrific email. Active Campaign Emails.

You can’t just add an image to a block of text. Instead, you have to create 2 blocks of text: one for before the image, and one for after the image. If you’ve made any formatting modifications, you’ll need to watch on those to stay constant. That’s one thing to handle when you desire to add one image, however when you wish to include numerous, it becomes a big chore.

They even have a fundamental mage editor where you can crop the image – Active Campaign Emails. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can create a really plain email, offered you make a fundamental template first.

Active Campaign Emails

MailChimp’s integrated image editor is very effective. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Emails). It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time savings.

ConvertKit’s email modifying experience is extremely plain, however simple to navigate. Their templates are limited, which is great with me, but their e-mail modifying experience is somewhat much easier in that you can produce inline images, and you can create a totally plain e-mail, and even edit the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change back and forth in between different e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular emails from each of those tabs.

Active Campaign Emails

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole sequence. Active Campaign Emails. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Active Campaign Emails. But picking an email marketing platform resembles choosing a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation alternatives.

You can combine qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro plan allows more sophisticated segmenting, for an additional $199 a month. In my look for the best e-mail marketing platform, I saw lots of others, a few of which I have actually already mentioned.

Active Campaign Emails

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.