Active Campaign Email Tracker

Active Campaign Email Tracker

Active Campaign Email TrackerActive Campaign Email Tracker

You can also see whether the completion rate has actually increased or decreased, for how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has an equivalent feature.

Let’s state you have the given name of only some of your contacts, which is the case with my list. I usually don’t require a given name to sign up to my list, but often I get a given name, such as when someone purchases a product. Would not it be good to greet your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and then their very first name. If they do not, I just state “Hey there,” (Active Campaign Email Tracker). By building a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether or not I have the contact’s first name.

Active Campaign Email Tracker

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a great deal of time is by enabling me use the exact same automation over and over again for my webinars, and I can quickly alter out all of the information.

Active Campaign Email TrackerActive Campaign Email Tracker

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the rate of the item, deal terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or offer modifications.

And here it remains in an email. This message variable enables me to quickly alter out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp occurs to have the best e-mail modifying experience. I truly like to send basic e-mails.

Active Campaign Email Tracker

I have actually found that extremely difficult to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic template I produced. The user interface for the HTML editor appears like it was pulled from some complimentary open-source project. Active Campaign Email Tracker.

However, including images is a little bit of a chore. You have to pick them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you make up totally in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You need different text boxes for above and below the image. Recently I have started using ActiveCampaign’s rich full-screen editor. They have some great templates, however I still want to send out the simplest e-mail possible. They do have some plain-looking e-mails, however they have some degree of minimal formatting, which you can’t eliminate – Active Campaign Email Tracker.

Active Campaign Email Tracker

But, with some modifications, I can make my email quite fundamental. I can make it instantly use up the entire window, and I can tweak the typography to be somewhat larger, and have a little bit more prominent. The most aggravating part of ActiveCampaign’s abundant full-screen editor is adding images. Imagine you’ve just typed out a terrific e-mail. Active Campaign Email Tracker.

You can’t merely include an image to a block of text. Instead, you need to develop 2 blocks of text: one for prior to the image, and one for after the image. If you have actually made any formatting changes, you’ll have to keep an eye on those to remain consistent. That’s one thing to handle when you desire to add one image, but when you desire to include a number of, it ends up being a huge chore.

They even have a basic mage editor where you can crop the image – Active Campaign Email Tracker. MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can create a truly plain e-mail, supplied you make a standard design template first.

Active Campaign Email Tracker

MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience (Active Campaign Email Tracker). It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s email modifying experience is really plain, but easy to navigate. Their templates are restricted, which is fine with me, but their email editing experience is slightly much easier in that you can produce inline images, and you can create a completely plain e-mail, and even modify the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch back and forth between different e-mails, I would intuitively be inclined open the exact same automation in numerous tabs, then open the respective emails from each of those tabs.

Active Campaign Email Tracker

In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly edit your entire series. Active Campaign Email Tracker. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Active Campaign Email Tracker. But choosing an email marketing platform resembles choosing a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation options.

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro strategy permits more advanced segmenting, for an additional $199 a month. In my search for the ideal e-mail marketing platform, I saw many others, a few of which I’ve already pointed out.

Active Campaign Email Tracker

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.