Active Campaign Downtime

Active Campaign Downtime

Active Campaign DowntimeActive Campaign Downtime

You can likewise see whether the completion rate has actually increased or reduced, how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It saves me a ton of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has an equivalent function.

Let’s state you have the very first name of only a few of your contacts, which holds true with my list. I normally don’t require a given name to register to my list, but often I get a given name, such as when somebody buys an item. Wouldn’t it be good to welcome your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and after that their very first name. If they do not, I just say “Hey there,” (Active Campaign Downtime). By constructing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether or not I have the contact’s very first name.

Active Campaign Downtime

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by allowing me use the very same automation over and over once again for my webinars, and I can rapidly alter out all of the details.

Active Campaign DowntimeActive Campaign Downtime

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the price of the product, deal terms, voucher code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or offer modifications.

And here it remains in an email. This message variable enables me to quickly alter out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp occurs to have the best e-mail modifying experience. I actually like to send out basic emails.

Active Campaign Downtime

I have actually discovered that very tough to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard design template I produced. The user interface for the HTML editor looks like it was pulled from some totally free open-source task. Active Campaign Downtime.

However, including images is a bit of a chore. You need to select them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you make up completely in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You require different text boxes for above and listed below the image. Lately I have started utilizing ActiveCampaign’s rich full-screen editor. They have some great design templates, however I still wish to send the plainest e-mail possible. They do have some plain-looking emails, however they have some degree of minimal formatting, which you can’t eliminate – Active Campaign Downtime.

Active Campaign Downtime

But, with some adjustments, I can make my email pretty fundamental. I can make it automatically use up the entire window, and I can fine-tune the typography to be somewhat bigger, and have a little bit more leading. The most discouraging part of ActiveCampaign’s abundant text editor is adding images. Picture you have actually simply typed out a great e-mail. Active Campaign Downtime.

You can’t simply add an image to a block of text. Rather, you have to create two blocks of text: one for before the image, and one for after the image. If you have actually made any format modifications, you’ll need to watch on those to stay constant. That’s something to handle when you want to include one image, but when you desire to add numerous, it ends up being a huge chore.

They even have a fundamental mage editor where you can crop the image – Active Campaign Downtime. MailChimp’s editor is the finest I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a genuinely plain e-mail, provided you make a fundamental design template first.

Active Campaign Downtime

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience (Active Campaign Downtime). It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s email modifying experience is extremely plain, but simple to browse. Their design templates are restricted, which is great with me, however their e-mail modifying experience is somewhat much easier because you can develop inline images, and you can develop an absolutely plain e-mail, and even modify the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch back and forth between different emails, I would intuitively be inclined open the exact same automation in different tabs, then open the particular emails from each of those tabs.

Active Campaign Downtime

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire series. Active Campaign Downtime. Contrast that with ConvertKit’s Sequences.

Again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Active Campaign Downtime. However choosing an email marketing platform is like picking a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation options.

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro strategy enables more sophisticated segmenting, for an additional $199 a month. In my look for the ideal e-mail marketing platform, I saw numerous others, a few of which I have actually already mentioned.

Active Campaign Downtime

ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.