Active Campaign Deep Data Integration Shopify

Active Campaign Deep Data Integration Shopify

Active Campaign Deep Data Integration ShopifyActive Campaign Deep Data Integration Shopify

You can likewise see whether the completion rate has actually increased or reduced, the length of time it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a comparable function.

Let’s say you have the very first name of only a few of your contacts, which is the case with my list. I normally don’t require a given name to sign up to my list, but in some cases I get a given name, such as when somebody buys a product. Wouldn’t it be great to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a very first name, I state “Hey,” and then their first name. If they do not, I simply say “Hey there,” (Active Campaign Deep Data Integration Shopify). By building a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether or not I have the contact’s given name.

Active Campaign Deep Data Integration Shopify

I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by allowing me use the exact same automation over and over again for my webinars, and I can rapidly alter out all of the details.

Active Campaign Deep Data Integration ShopifyActive Campaign Deep Data Integration Shopify

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the rate of the product, offer terms, voucher code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or offer changes.

And here it is in an e-mail. This message variable enables me to easily alter out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp occurs to have the very best email editing experience. I really like to send out simple emails.

Active Campaign Deep Data Integration Shopify

I have actually found that very tough to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental template I produced. The user interface for the HTML editor appears like it was pulled from some complimentary open-source project. Active Campaign Deep Data Integration Shopify.

However, adding images is a little bit of a chore. You need to pick them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you make up completely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich text editor is a clunky experience. You require separate text boxes for above and listed below the image. Recently I have actually started utilizing ActiveCampaign’s abundant text editor. They have some good templates, but I still desire to send out the plainest e-mail possible. They do have some plain-looking e-mails, but they have some degree of very little formatting, which you can’t get rid of – Active Campaign Deep Data Integration Shopify.

Active Campaign Deep Data Integration Shopify

But, with some modifications, I can make my email quite fundamental. I can make it automatically use up the entire window, and I can fine-tune the typography to be a little bigger, and have a little bit more leading. The most aggravating part of ActiveCampaign’s rich full-screen editor is including images. Picture you have actually simply typed out a fantastic email. Active Campaign Deep Data Integration Shopify.

You can’t just include an image to a block of text. Rather, you need to produce two blocks of text: one for before the image, and one for after the image. If you have actually made any formatting changes, you’ll need to keep an eye on those to remain constant. That’s something to handle when you desire to add one image, but when you wish to add several, it ends up being a huge task.

They even have a standard mage editor where you can crop the image – Active Campaign Deep Data Integration Shopify. MailChimp’s editor is the finest I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can create a really plain e-mail, offered you make a standard template initially.

Active Campaign Deep Data Integration Shopify

MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (Active Campaign Deep Data Integration Shopify). It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time cost savings.

ConvertKit’s e-mail editing experience is very plain, however easy to navigate. Their templates are limited, which is fine with me, but their e-mail editing experience is slightly much easier because you can produce inline images, and you can create a totally plain e-mail, and even modify the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change back and forth between different e-mails, I would intuitively be inclined open the same automation in different tabs, then open the particular emails from each of those tabs.

Active Campaign Deep Data Integration Shopify

In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly edit your entire series. Active Campaign Deep Data Integration Shopify. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign – Active Campaign Deep Data Integration Shopify. But picking an email marketing platform is like selecting a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division choices.

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan permits more advanced segmenting, for an additional $199 a month. In my look for the ideal e-mail marketing platform, I saw many others, some of which I’ve already discussed.

Active Campaign Deep Data Integration Shopify

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.