Active Campaign Contact Forms

Active Campaign Contact Forms

Active Campaign Contact FormsActive Campaign Contact Forms

You can likewise see whether the conclusion rate has actually increased or reduced, for how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a ton of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a similar feature.

Let’s state you have the given name of only a few of your contacts, which holds true with my list. I usually don’t need a first name to register to my list, but sometimes I get a given name, such as when someone buys a product. Would not it be great to greet your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and after that their given name. If they do not, I simply say “Hey there,” (Active Campaign Contact Forms). By building a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether I have the contact’s given name.

Active Campaign Contact Forms

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by allowing me utilize the exact same automation over and over once again for my webinars, and I can rapidly alter out all of the details.

Active Campaign Contact FormsActive Campaign Contact Forms

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the product, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or offer modifications.

And here it is in an email. This message variable enables me to easily alter out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp occurs to have the finest e-mail modifying experience. I truly like to send basic e-mails.

Active Campaign Contact Forms

I’ve found that really tough to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental design template I produced. The interface for the HTML editor appears like it was pulled from some totally free open-source task. Active Campaign Contact Forms.

However, including images is a little a task. You need to select them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor needs that you compose entirely in HTML. The alternative to this, if you desire to have control over the HTML, is to edit pure HTML, with a preview on the side.

Including images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You require separate text boxes for above and listed below the image. Recently I have started utilizing ActiveCampaign’s rich text editor. They have some nice templates, however I still want to send the simplest e-mail possible. They do have some plain-looking emails, but they have some degree of very little format, which you can’t eliminate – Active Campaign Contact Forms.

Active Campaign Contact Forms

But, with some changes, I can make my e-mail quite fundamental. I can make it immediately use up the entire window, and I can fine-tune the typography to be a little larger, and have a little bit more leading. The most discouraging part of ActiveCampaign’s abundant text editor is adding images. Imagine you have actually just typed out a great e-mail. Active Campaign Contact Forms.

You can’t just add an image to a block of text. Rather, you need to create 2 blocks of text: one for prior to the image, and one for after the image. If you have actually made any format modifications, you’ll have to keep an eye on those to remain constant. That’s one thing to deal with when you wish to include one image, but when you want to include a number of, it becomes a huge task.

They even have a fundamental mage editor where you can crop the image – Active Campaign Contact Forms. MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a really plain email, offered you make a standard design template first.

Active Campaign Contact Forms

MailChimp’s built-in image editor is extremely effective. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Contact Forms). It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that possible time savings.

ConvertKit’s e-mail modifying experience is very plain, but easy to browse. Their templates are limited, which is great with me, however their email modifying experience is slightly much easier in that you can produce inline images, and you can create a completely plain email, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward in between various e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the respective emails from each of those tabs.

Active Campaign Contact Forms

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more easily edit your entire sequence. Active Campaign Contact Forms. Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – Active Campaign Contact Forms. But choosing an email marketing platform resembles picking a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division alternatives.

You can combine characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan enables more advanced segmenting, for an extra $199 a month. In my look for the ideal email marketing platform, I saw lots of others, some of which I’ve currently pointed out.

Active Campaign Contact Forms

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They likewise do not have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.