Active Campaign Autoresponder Series

Active Campaign Autoresponder Series

Active Campaign Autoresponder SeriesActive Campaign Autoresponder Series

You can likewise see whether the completion rate has increased or decreased, the length of time it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a comparable feature.

Let’s say you have the given name of just a few of your contacts, which is the case with my list. I normally do not need a given name to sign up to my list, but in some cases I get a very first name, such as when someone purchases a product. Would not it be nice to greet your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and after that their very first name. If they do not, I just state “Hey there,” (Active Campaign Autoresponder Series). By building a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether I have the contact’s very first name.

Active Campaign Autoresponder Series

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by enabling me utilize the same automation over and over again for my webinars, and I can rapidly change out all of the details.

Active Campaign Autoresponder SeriesActive Campaign Autoresponder Series

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the item, offer terms, voucher code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or deal changes.

And here it remains in an email. This message variable allows me to easily change out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp occurs to have the very best email modifying experience. I truly like to send out simple e-mails.

Active Campaign Autoresponder Series

I have actually found that extremely tough to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental design template I developed. The user interface for the HTML editor looks like it was pulled from some free open-source project. Active Campaign Autoresponder Series.

Nevertheless, adding images is a little a chore. You need to pick them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor requires that you compose completely in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s rich text editor is a clunky experience. You require separate text boxes for above and listed below the image. Lately I have actually begun using ActiveCampaign’s rich full-screen editor. They have some good templates, but I still wish to send out the simplest e-mail possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t eliminate – Active Campaign Autoresponder Series.

Active Campaign Autoresponder Series

However, with some modifications, I can make my e-mail pretty standard. I can make it automatically use up the entire window, and I can tweak the typography to be somewhat larger, and have a little bit more leading. The most frustrating part of ActiveCampaign’s rich full-screen editor is adding images. Picture you’ve just typed out a great e-mail. Active Campaign Autoresponder Series.

You can’t merely add an image to a block of text. Rather, you have to produce 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any format changes, you’ll have to keep an eye on those to remain constant. That’s something to handle when you desire to include one image, but when you desire to include several, it ends up being a big chore.

They even have a fundamental mage editor where you can crop the image – Active Campaign Autoresponder Series. MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a genuinely plain e-mail, supplied you make a basic design template first.

Active Campaign Autoresponder Series

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience (Active Campaign Autoresponder Series). It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s email editing experience is extremely plain, but simple to navigate. Their templates are restricted, which is great with me, however their email editing experience is somewhat easier because you can develop inline images, and you can develop a totally plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch back and forth between various e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular e-mails from each of those tabs.

Active Campaign Autoresponder Series

In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly edit your whole series. Active Campaign Autoresponder Series. Contrast that with ConvertKit’s Sequences.

Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Active Campaign Autoresponder Series. But picking an e-mail marketing platform resembles selecting a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation choices.

You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro plan permits more advanced segmenting, for an extra $199 a month. In my search for the ideal e-mail marketing platform, I saw numerous others, a few of which I have actually currently pointed out.

Active Campaign Autoresponder Series

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.