Active Campaign Accounts

Active Campaign Accounts

Active Campaign AccountsActive Campaign Accounts

You can also see whether the conclusion rate has actually increased or decreased, how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a load of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a comparable feature.

Let’s say you have the first name of just a few of your contacts, which holds true with my list. I normally don’t require a given name to register to my list, but in some cases I get a given name, such as when someone purchases an item. Wouldn’t it be nice to greet your contacts by name, in the events when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a first name, I state “Hey,” and then their first name. If they don’t, I simply say “Hey there,” (Active Campaign Accounts). By building a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether or not I have the contact’s very first name.

Active Campaign Accounts

I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a lot of time is by allowing me utilize the very same automation over and over once again for my webinars, and I can rapidly alter out all of the details.

Active Campaign AccountsActive Campaign Accounts

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the item, offer terms, coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or deal changes.

And here it is in an e-mail. This message variable allows me to quickly change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp occurs to have the best e-mail modifying experience. I really like to send out simple emails.

Active Campaign Accounts

I’ve discovered that really hard to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic template I created. The user interface for the HTML editor appears like it was pulled from some complimentary open-source job. Active Campaign Accounts.

However, adding images is a little bit of a task. You have to select them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor needs that you make up totally in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s rich full-screen editor is a clunky experience. You require different text boxes for above and below the image. Lately I have actually started using ActiveCampaign’s rich text editor. They have some good templates, but I still want to send out the plainest e-mail possible. They do have some plain-looking emails, however they have some degree of very little formatting, which you can’t get rid of – Active Campaign Accounts.

Active Campaign Accounts

However, with some adjustments, I can make my email quite fundamental. I can make it automatically take up the entire window, and I can tweak the typography to be slightly bigger, and have a little more prominent. The most frustrating part of ActiveCampaign’s rich full-screen editor is adding images. Imagine you have actually simply typed out a great e-mail. Active Campaign Accounts.

You can’t simply include an image to a block of text. Instead, you need to produce 2 blocks of text: one for before the image, and one for after the image. If you have actually made any formatting modifications, you’ll need to keep an eye on those to remain consistent. That’s something to deal with when you desire to add one image, but when you wish to include a number of, it ends up being a big task.

They even have a basic mage editor where you can crop the image – Active Campaign Accounts. MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can develop a really plain email, provided you make a standard template initially.

Active Campaign Accounts

MailChimp’s integrated image editor is very effective. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience (Active Campaign Accounts). It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that possible time cost savings.

ConvertKit’s e-mail modifying experience is really plain, however easy to browse. Their templates are limited, which is great with me, but their email modifying experience is a little easier because you can produce inline images, and you can develop a completely plain e-mail, and even edit the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth in between numerous emails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective e-mails from each of those tabs.

Active Campaign Accounts

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily edit your entire series. Active Campaign Accounts. Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – Active Campaign Accounts. But picking an email marketing platform is like choosing a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited division options.

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro strategy enables more advanced segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw many others, some of which I have actually currently pointed out.

Active Campaign Accounts

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.