Act-On Or Active Campaign Forums

Act-On Or Active Campaign Forums

Act-On Or Active Campaign ForumsAct-On Or Active Campaign Forums

You can also see whether the completion rate has increased or decreased, the length of time it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It conserves me a ton of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a comparable feature.

Let’s state you have the given name of only some of your contacts, which holds true with my list. I usually don’t require a given name to sign up to my list, but sometimes I get a very first name, such as when somebody buys an item. Would not it be nice to welcome your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a first name, I say “Hey,” and then their very first name. If they don’t, I just say “Hey there,” (Act-On Or Active Campaign Forums). By constructing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether or not I have the contact’s given name.

Act-On Or Active Campaign Forums

I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a great deal of time is by allowing me use the same automation over and over once again for my webinars, and I can quickly change out all of the information.

Act-On Or Active Campaign ForumsAct-On Or Active Campaign Forums

Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the product, deal terms, voucher code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or offer modifications.

And here it is in an e-mail. This message variable enables me to quickly change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp occurs to have the very best email editing experience. I actually like to send basic emails.

Act-On Or Active Campaign Forums

I have actually discovered that really hard to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard design template I developed. The user interface for the HTML editor appears like it was pulled from some free open-source task. Act-On Or Active Campaign Forums.

However, adding images is a little a chore. You have to select them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you make up completely in HTML. The alternative to this, if you want to have control over the HTML, is to modify pure HTML, with a preview on the side.

Adding images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You need separate text boxes for above and below the image. Recently I have actually started using ActiveCampaign’s rich full-screen editor. They have some nice design templates, but I still desire to send the simplest email possible. They do have some plain-looking e-mails, however they have some degree of very little format, which you can’t get rid of – Act-On Or Active Campaign Forums.

Act-On Or Active Campaign Forums

But, with some modifications, I can make my e-mail quite standard. I can make it automatically use up the whole window, and I can modify the typography to be somewhat bigger, and have a bit more leading. The most aggravating part of ActiveCampaign’s abundant full-screen editor is adding images. Envision you’ve just typed out a fantastic email. Act-On Or Active Campaign Forums.

You can’t just add an image to a block of text. Instead, you need to develop two blocks of text: one for prior to the image, and one for after the image. If you have actually made any format changes, you’ll have to watch on those to remain consistent. That’s one thing to handle when you want to include one image, however when you desire to include numerous, it becomes a big task.

They even have a standard mage editor where you can crop the image – Act-On Or Active Campaign Forums. MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can develop a really plain email, supplied you make a fundamental template first.

Act-On Or Active Campaign Forums

MailChimp’s integrated image editor is extremely effective. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience (Act-On Or Active Campaign Forums). It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that potential time cost savings.

ConvertKit’s email modifying experience is very plain, but easy to browse. Their templates are limited, which is fine with me, however their e-mail modifying experience is slightly simpler in that you can produce inline images, and you can develop an absolutely plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to switch backward and forward between different emails, I would intuitively be inclined open the very same automation in various tabs, then open the particular e-mails from each of those tabs.

Act-On Or Active Campaign Forums

In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire series. Act-On Or Active Campaign Forums. Contrast that with ConvertKit’s Sequences.

Again, it would save me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – Act-On Or Active Campaign Forums. But choosing an email marketing platform resembles selecting a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division alternatives.

You can combine characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro plan permits more sophisticated segmenting, for an additional $199 a month. In my search for the ideal e-mail marketing platform, I saw numerous others, some of which I’ve already pointed out.

Act-On Or Active Campaign Forums

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.